The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated PR Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Events & Experiential
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Community Building
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Community Building
Mutts4Trucks Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Community Building
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Community Building
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Community Building
Only on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine Client: Taco Bell Category: Events & Experiential
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
All Together Cereal Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Public Relations Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated PR Campaign

OS_PR20_023S

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Integrated PR Campaign

OS_PR20_024S

2020 Public Relations Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated PR Campaign

OS_PR20_025S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Public Relations Bronze Pencil

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Community Building

OS_PR20_009B

2020 Public Relations Gold Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Events & Experiential

OS_PR20_005G

2020 Public Relations Silver Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Events & Experiential

OS_PR20_006S

2020 Public Relations Gold Pencil

Spotify In-House / New York

Spotify

#SpotifyWrapped

Brand Voice

OS_PR20_010G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Brand Voice

OS_PR20_012S

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Public Relations Bronze Pencil

Edelman / New York + Unilever / Englewood Cliffs, NJ

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

OS_PR20_015B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Brand Voice

OS_PR20_016B

2020 Public Relations Gold Pencil

Droga5 / New York

HBO

For The Throne

Co-Promotions

OS_PR20_021G

2020 Public Relations Bronze Pencil

McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London

L'Oréal Paris

The Non-Issue

Co-Promotions

OS_PR20_022B

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Innovation in Public Relations

OS_PR20_026G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

OS_PR20_027G

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

OS_PR20_028B

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Current Event Response

OS_PR20_020G

2020 Public Relations Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Reputation Management

OS_PR20_017S

2020 Public Relations Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Reputation Management

OS_PR20_018S

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Media Relations

OS_PR20_002G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Media Relations

OS_PR20_003G

2020 Public Relations Bronze Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Media Relations

OS_PR20_004B

2020 Public Relations Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated PR Campaign

OS_PR20_069M

2020 Public Relations Merit Award

Weber Shandwick / Chicago + DOVE Chocolate / Newark

DOVE Chocolate

She's in Business

Integrated PR Campaign

OS_PR20_070M

2020 Public Relations Merit Award

Edelman / New York + eBay / San Jose

eBay

The Crash Sale

Integrated PR Campaign

OS_PR20_071M

2020 Public Relations Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Integrated PR Campaign

OS_PR20_072M

2020 Public Relations Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Integrated PR Campaign

OS_PR20_073M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated PR Campaign

OS_PR20_074M

2020 Public Relations Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Community Building

OS_PR20_038M

2020 Public Relations Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Community Building

OS_PR20_039M

2020 Public Relations Merit Award

Africa / Sao Paulo

Go Equal Movement

#GoEqual

Community Building

OS_PR20_040M

2020 Public Relations Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Community Building

OS_PR20_041M

2020 Public Relations Merit Award

BBDO / New York + BBDO Studios / New York

Mars Petcare: Pedigree/Mobil Delvac

Mutts4Trucks

Community Building

OS_PR20_042M

2020 Public Relations Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Community Building

OS_PR20_043M

2020 Public Relations Merit Award

DDB / Chicago

Miller Lite

Cantroller

Community Building

OS_PR20_044M

2020 Public Relations Merit Award

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Community Building

OS_PR20_045M

2020 Public Relations Merit Award

Edelman / New York + Unilever / Englewood Cliffs, NJ

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Community Building

OS_PR20_046M

2020 Public Relations Merit Award

Airbnb / San Francisco + Weber Shandwick / San Francisco

Airbnb

Only on Airbnb

Events & Experiential

OS_PR20_033M

2020 Public Relations Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Events & Experiential

OS_PR20_034M

2020 Public Relations Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Events & Experiential

OS_PR20_035M

2020 Public Relations Merit Award

United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine

Taco Bell

The Bell: A Taco Bell Hotel and Resort

Events & Experiential

OS_PR20_036M

2020 Public Relations Merit Award

Loong / Beijing

Tencent Foundation, China Organ Donation

A Team of One

Events & Experiential

OS_PR20_037M

2020 Public Relations Merit Award

Leo Burnett / Chicago

Kellogg's

All Together Cereal

Brand Voice

OS_PR20_047M

2020 Public Relations Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Brand Voice

OS_PR20_048M

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