The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Current Event Response
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Media Relations
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Media Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Brand Voice
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Events & Experiential
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Innovation in Public Relations
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Media Relations
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Community Building
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York
Client: THINX Category: Brand Voice
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Brand Voice
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Co-Promotions
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Innovation in Public Relations
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Public Relations
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Innovation in Public Relations
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Public Relations
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Reputation Management
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client: CVS Health Category: Reputation Management
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Reputation Management
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Reputation Management
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Reputation Management
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates Category: Current Event Response
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Current Event Response
Wrangler On My Booty
Agency: Wrangler Jeans / New York + Mother / New York
Client: Wrangler Jeans Category: Current Event Response
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Media Relations
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Community Building
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_026G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_027G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Annual ID:
OS_PR20_020G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Annual ID:
OS_PR20_002G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Annual ID:
OS_PR20_003G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Annual ID:
OS_PR20_010G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Annual ID:
OS_PR20_011G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Annual ID:
OS_PR20_021G
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Public Relations Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Annual ID:
OS_PR20_007S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Annual ID:
OS_PR20_008S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Annual ID:
OS_PR20_012S
Award:
2020 Public Relations Silver Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Annual ID:
OS_PR20_006S
Award:
2020 Public Relations Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_023S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_024S
Award:
2020 Public Relations Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_025S
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_028B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Public Relations Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Annual ID:
OS_PR20_004B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Annual ID:
OS_PR20_009B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Annual ID:
OS_PR20_013B
Award:
2020 Public Relations Bronze Pencil
Agency:
BBDO / New York + Biscuit Filmworks / New York
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Annual ID:
OS_PR20_014B
Award:
2020 Public Relations Bronze Pencil
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Annual ID:
OS_PR20_015B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Annual ID:
OS_PR20_016B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Annual ID:
OS_PR20_022B
Award:
2020 Public Relations Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_075M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_076M
Award:
2020 Public Relations Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_077M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_078M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Reputation Management
Annual ID:
OS_PR20_054M
Award:
2020 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Annual ID:
OS_PR20_055M
Award:
2020 Public Relations Merit Award
Agency:
Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Annual ID:
OS_PR20_056M
Award:
2020 Public Relations Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Reputation Management
Annual ID:
OS_PR20_057M
Award:
2020 Public Relations Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Annual ID:
OS_PR20_058M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Reputation Management
Annual ID:
OS_PR20_059M
Award:
2020 Public Relations Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Annual ID:
OS_PR20_060M
Award:
2020 Public Relations Merit Award
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Current Event Response
Annual ID:
OS_PR20_061M
Award:
2020 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Current Event Response
Annual ID:
OS_PR20_062M
Award:
2020 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Annual ID:
OS_PR20_063M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Current Event Response
Annual ID:
OS_PR20_064M
Award:
2020 Public Relations Merit Award
Agency:
Wrangler Jeans / New York + Mother / New York
Client:
Wrangler Jeans
Title:
Wrangler On My Booty
Category:
Current Event Response
Annual ID:
OS_PR20_065M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Annual ID:
OS_PR20_030M
Award:
2020 Public Relations Merit Award
Agency:
BETC / Paris
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Annual ID:
OS_PR20_031M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Annual ID:
OS_PR20_032M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Annual ID:
OS_PR20_038M
