The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Media Relations
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Media Relations
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Media Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Events & Experiential
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Community Building
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Current Event Response
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Innovation in Public Relations
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Co-Promotions
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Brand Voice
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York
Client: THINX Category: Brand Voice
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Brand Voice
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Media Relations
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Community Building
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Community Building
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Community Building
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Community Building
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Community Building
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Community Building
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates Category: Current Event Response
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Annual ID:
OS_PR20_002G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Annual ID:
OS_PR20_003G
Award:
2020 Public Relations Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Annual ID:
OS_PR20_004B
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Public Relations Silver Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Annual ID:
OS_PR20_006S
Award:
2020 Public Relations Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Community Building
Annual ID:
OS_PR20_007S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Annual ID:
OS_PR20_008S
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Community Building
Annual ID:
OS_PR20_009B
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Annual ID:
OS_PR20_020G
Award:
2020 Public Relations Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_023S
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_024S
Award:
2020 Public Relations Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_025S
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_026G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_027G
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_028B
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Annual ID:
OS_PR20_021G
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Annual ID:
OS_PR20_022B
Award:
2020 Public Relations Gold Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Annual ID:
OS_PR20_010G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Annual ID:
OS_PR20_011G
Award:
2020 Public Relations Silver Pencil
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Brand Voice
Annual ID:
OS_PR20_012S
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Annual ID:
OS_PR20_013B
Award:
2020 Public Relations Bronze Pencil
Agency:
BBDO / New York + Biscuit Filmworks / New York
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Annual ID:
OS_PR20_014B
Award:
2020 Public Relations Bronze Pencil
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Annual ID:
OS_PR20_015B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Annual ID:
OS_PR20_016B
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Annual ID:
OS_PR20_030M
Award:
2020 Public Relations Merit Award
Agency:
BETC / Paris
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Annual ID:
OS_PR20_031M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Annual ID:
OS_PR20_032M
Award:
2020 Public Relations Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Annual ID:
OS_PR20_033M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Annual ID:
OS_PR20_034M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Annual ID:
OS_PR20_035M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Public Relations Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Annual ID:
OS_PR20_037M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Annual ID:
OS_PR20_038M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Annual ID:
OS_PR20_039M
Award:
2020 Public Relations Merit Award
Agency:
Africa / Sao Paulo
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Annual ID:
OS_PR20_040M
Award:
2020 Public Relations Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Annual ID:
OS_PR20_041M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Annual ID:
OS_PR20_042M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Annual ID:
OS_PR20_043M
Award:
2020 Public Relations Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Annual ID:
OS_PR20_044M
Award:
2020 Public Relations Merit Award
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Community Building
Annual ID:
OS_PR20_045M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Community Building
Annual ID:
OS_PR20_046M
Award:
2020 Public Relations Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Annual ID:
OS_PR20_060M
Award:
2020 Public Relations Merit Award
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Current Event Response
Annual ID:
OS_PR20_061M
Award:
2020 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Current Event Response
Annual ID:
OS_PR20_062M
Award:
2020 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Annual ID:
OS_PR20_063M
