The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Brand Voice
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Brand Voice
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Brand Voice
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Brand Voice
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Brand Voice
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Community Building
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Community Building
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Community Building
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Community Building
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Community Building
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Community Building
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Innovation in Public Relations
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Public Relations
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Innovation in Public Relations
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Public Relations
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Media Relations
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
Award:
2020 Public Relations Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Annual ID:
OS_PR20_033M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Annual ID:
OS_PR20_034M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Annual ID:
OS_PR20_035M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Public Relations Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Annual ID:
OS_PR20_037M
Award:
2020 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
All Together Cereal
Category:
Brand Voice
Annual ID:
OS_PR20_047M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Annual ID:
OS_PR20_048M
Award:
2020 Public Relations Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Annual ID:
OS_PR20_049M
Award:
2020 Public Relations Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Annual ID:
OS_PR20_050M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Annual ID:
OS_PR20_051M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Brand Voice
Annual ID:
OS_PR20_052M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Annual ID:
OS_PR20_053M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Community Building
Annual ID:
OS_PR20_038M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Annual ID:
OS_PR20_039M
Award:
2020 Public Relations Merit Award
Agency:
Africa / Sao Paulo
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Annual ID:
OS_PR20_040M
Award:
2020 Public Relations Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Annual ID:
OS_PR20_041M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Annual ID:
OS_PR20_042M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Annual ID:
OS_PR20_043M
Award:
2020 Public Relations Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Annual ID:
OS_PR20_044M
Award:
2020 Public Relations Merit Award
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Community Building
Annual ID:
OS_PR20_045M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Community Building
Annual ID:
OS_PR20_046M
Award:
2020 Public Relations Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_075M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_076M
Award:
2020 Public Relations Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_077M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_078M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Annual ID:
OS_PR20_030M
Award:
2020 Public Relations Merit Award
Agency:
BETC / Paris
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Annual ID:
OS_PR20_031M