The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated PR Campaign
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Events & Experiential
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale Agency: Edelman / New York + eBay / San Jose Client: eBay Category: Integrated PR Campaign
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign
All Together Cereal Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice
Sons #ShareTheLoad Agency: BBDO India / Mumbai Client: P&G India Category: Brand Voice
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Brand Voice
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Brand Voice
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Brand Voice
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice
The Cure for Chinese Restaurant Syndrome Agency: Edelman / New York Client: Ajinomoto Category: Media Relations
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Media Relations
3919 Agency: BETC / Paris Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Current Event Response
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Current Event Response
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response

2020 Public Relations Best of Discipline Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Public Relations Gold Pencil

Spotify In-House / New York

Spotify

#SpotifyWrapped

Brand Voice

OS_PR20_010G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Media Relations

OS_PR20_002G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Media Relations

OS_PR20_003G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Current Event Response

OS_PR20_020G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Innovation in Public Relations

OS_PR20_026G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Public Relations

OS_PR20_027G

2020 Public Relations Gold Pencil

Droga5 / New York

HBO

For The Throne

Co-Promotions

OS_PR20_021G

2020 Public Relations Gold Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Events & Experiential

OS_PR20_005G

2020 Public Relations Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated PR Campaign

OS_PR20_023S

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Integrated PR Campaign

OS_PR20_024S

2020 Public Relations Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated PR Campaign

OS_PR20_025S

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Brand Voice

OS_PR20_012S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Public Relations Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Reputation Management

OS_PR20_017S

2020 Public Relations Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Reputation Management

OS_PR20_018S

2020 Public Relations Silver Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Events & Experiential

OS_PR20_006S

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Public Relations Bronze Pencil

Edelman / New York + Unilever / Englewood Cliffs, NJ

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

OS_PR20_015B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Brand Voice

OS_PR20_016B

2020 Public Relations Bronze Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Media Relations

OS_PR20_004B

2020 Public Relations Bronze Pencil

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Community Building

OS_PR20_009B

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

OS_PR20_028B

2020 Public Relations Bronze Pencil

McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London

L'Oréal Paris

The Non-Issue

Co-Promotions

OS_PR20_022B

2020 Public Relations Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated PR Campaign

OS_PR20_069M

2020 Public Relations Merit Award

Weber Shandwick / Chicago + DOVE Chocolate / Newark

DOVE Chocolate

She's in Business

Integrated PR Campaign

OS_PR20_070M

2020 Public Relations Merit Award

Edelman / New York + eBay / San Jose

eBay

The Crash Sale

Integrated PR Campaign

OS_PR20_071M

2020 Public Relations Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Integrated PR Campaign

OS_PR20_072M

2020 Public Relations Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Integrated PR Campaign

OS_PR20_073M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated PR Campaign

OS_PR20_074M

2020 Public Relations Merit Award

Leo Burnett / Chicago

Kellogg's

All Together Cereal

Brand Voice

OS_PR20_047M

2020 Public Relations Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Brand Voice

OS_PR20_048M

2020 Public Relations Merit Award

BBDO India / Mumbai

P&G India

Sons #ShareTheLoad

Brand Voice

OS_PR20_049M

2020 Public Relations Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Brand Voice

OS_PR20_050M

2020 Public Relations Merit Award

MRM//McCann / New York

United States Postal Service

Delivering Hope

Brand Voice

OS_PR20_051M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Brand Voice

OS_PR20_052M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Brand Voice

OS_PR20_053M

2020 Public Relations Merit Award

Edelman / New York

Ajinomoto

The Cure for Chinese Restaurant Syndrome

Media Relations

OS_PR20_029M

2020 Public Relations Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Media Relations

OS_PR20_030M

2020 Public Relations Merit Award

BETC / Paris

SIG (Service d'Information du Gouvernement)

3919

Media Relations

OS_PR20_031M

2020 Public Relations Merit Award

MRM//McCann / New York

United States Postal Service

Delivering Hope

Media Relations

OS_PR20_032M

2020 Public Relations Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Current Event Response

OS_PR20_060M

2020 Public Relations Merit Award

Chobani / New York

Chobani

Stop Lunch Shaming

Current Event Response

OS_PR20_061M

2020 Public Relations Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Current Event Response

OS_PR20_062M

2020 Public Relations Merit Award

FCB&FiRe / Madrid + Trapa Chocolates / Palencia

Trapa Chocolates

An Unrepeatable Photograph?

Current Event Response

OS_PR20_063M

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