The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf Category: Applications
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative Category: Moving Image / Series
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Music Videos
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Cinema Advertising
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Websites / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Sivantos GmbH Category: Experiential Radio & Audio
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Brand Installations
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Data Visualization / Static or Dynamic
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Craft / Use of Technology