The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Product
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Embarrassing Plastic Bags Agency: Rethink Client: East West Market Category: Promotional / Collateral Items
Unleashed Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Cinematography / Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing & Paper Craft
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Posters / Campaign
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Direct Marketing
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
APARTMENTEKA Agency: Instinct / Moscow Client: IKEA Category: Websites
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Deaf 911 Agency: Saatchi & Saatchi Wellness / New York Client: St. Ann's for the Deaf Category: Applications
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Print
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign

2020 Mobile Silver Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_016S

2020 Mobile Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_017S

2020 Social Media Silver Pencil

DDB / Chicago

Miller Lite

Cantroller

Innovation in Social Media

OS_SM20_036S

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Magazine / Campaign

OS_PT20_006S

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 IP & Products Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Physical Product

OS_IP20_004S

2020 Public Relations Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Reputation Management

OS_PR20_017S

2020 Public Relations Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Reputation Management

OS_PR20_018S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Moving Image Craft Silver Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Editing / Single

OS_MI20_019S

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Interactive & Online Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Websites / Utility

OS_IN20_007S

2020 Interactive & Online Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

OS_IN20_008S

2020 Direct Marketing Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Physical Items

OS_DI20_002S

2020 Direct Marketing Silver Pencil

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Items

OS_DI20_003S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_EX20_019S

2020 Experiential & Immersive Silver Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Craft / Use of Technology

OS_EX20_020S

2020 Design Silver Pencil

Rethink

East West Market

Embarrassing Plastic Bags

Promotional / Collateral Items

OS_DE20_017S

2020 Moving Image Craft Silver Pencil

Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles

Beats by Dr. Dre

Unleashed

Craft - Cinematography / Single

OS_MI20_021S

2020 Moving Image Craft Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Craft - Cinematography / Single

OS_MI20_022S

2020 Interactive & Online Silver Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online-only Video / Interactive Video

OS_IN20_014S

2020 Print Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Art Direction

OS_PT20_019S

2020 Film Silver Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Television & VOD / Long Form - Single

OS_FI20_009S

2020 Film Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Television & VOD / Long Form - Single

OS_FI20_010S

2020 Film Silver Pencil

Highdive / Chicago + Jeep / Detroit + O Positive / New York

Jeep

Groundhog Day

Television & VOD / Long Form - Single

OS_FI20_011S

2020 Film Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Television & VOD / Long Form - Single

OS_FI20_012S

2020 Direct Marketing Silver Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Out of Home / Billboards & Transit

OS_DI20_007S

2020 Design Silver Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing & Paper Craft

OS_DE20_058S

2020 Digital Craft Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

OS_DC20_004S

2020 Branded Entertainment Silver Pencil

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Mobile Apps

OS_BE20_015S

2020 Interactive & Online Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_022S

2020 Print Silver Pencil

Arnold Worldwide / Boston

The Red Cross

Run. For. Life.

Posters / Campaign

OS_PT20_011S

2020 Direct Marketing Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Direct Marketing

OS_DI20_042S

2020 Direct Marketing Silver Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Innovation in Direct Marketing

OS_DI20_043S

2020 Interactive & Online Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_IN20_003S

2020 Interactive & Online Silver Pencil

Instinct / Moscow

IKEA

APARTMENTEKA

Websites

OS_IN20_004S

2020 Direct Marketing Silver Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

OS_DI20_023S

2020 Mobile Silver Pencil

Saatchi & Saatchi Wellness / New York

St. Ann's for the Deaf

Deaf 911

Applications

OS_MO20_003S

2020 Mobile Silver Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis

Système U

What's in it?

Applications

OS_MO20_004S

2020 Print Silver Pencil

DDB, / Paris + Marie Claire / Paris

Marie Claire

#LIBERTYEQUALITYPATERNITY

Craft / Writing

OS_PT20_022S

2020 Design Silver Pencil

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Spatial Design / Experiential & Immersive

OS_DE20_036S

2020 Out of Home Silver Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

P.O.P. & In-Store / Campaign

OS_OH20_002S

2020 Radio & Audio Silver Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential Radio & Audio

OS_RA20_013S

2020 Radio & Audio Silver Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Experiential Radio & Audio

OS_RA20_014S

2020 Radio & Audio Silver Pencil

MullenLowe / Singapore + MullenLowe / London

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

OS_RA20_015S

2020 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Branded Entertainment

OS_BE20_035S

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Brand Voice

OS_PR20_012S

2020 Print Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Innovation in Print

OS_PT20_035S

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Newspaper / Campaign

OS_PT20_002S

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