The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bleep Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Television & VOD / Varying Length Campaign
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Photography
EraL Hair & Scalp Treatments Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items
SmartWax Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Items
Edchup Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Physical Items
HEROES OF THE NIGHT Agency: SERVICEPLAN GERMANY / Munich Client: Beck’s Category: Mobile Apps
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Mobile Apps
The Legally Binding Beer Contract Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Mobile Apps
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: Mobile Apps
Introducing iPhone 11 Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA Client: Apple Category: Use of Music / Licensed / Adapted Music
The Puck Agency: Grey Canada / Toronto + Current Studios / Brooklyn Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Innovation in Direct Marketing
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Innovation in Direct Marketing
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Direct Marketing
Instrument of Hope Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Innovation in Direct Marketing
AAMI Warning Spots Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso Agency: Mullenlowe Delta Ecuador / Quito Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice Agency: VIRTUE / Copenhagen Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio
Better Days Agency: Goodby Silverstein & Partners / San Francisco Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Innovation in Radio & Audio
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio
Bauhaus Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Signs of Love Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Australia Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
Cool Ranch Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Online Films & Video / Varying Length Campaign
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Sport The Unexpected Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Craft / Use of Technology

2020 Film Merit Award

BETC / Paris

CANAL+

Bleep

Television & VOD / Varying Length Campaign

OS_FI20_073M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Television & VOD / Varying Length Campaign

OS_FI20_074M

2020 Film Merit Award

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York

Old Spice

Old Spice Swagger

Television & VOD / Varying Length Campaign

OS_FI20_075M

2020 Design Merit Award

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Photography

OS_DE20_201M

2020 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya

NICCA CHEMICAL CO.,LTD.

EraL Hair & Scalp Treatments

Craft / Photography

OS_DE20_202M

2020 Integrated Merit Award

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Co-Promotions

OS_IG20_037M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Co-Promotions

OS_IG20_038M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Apotek Hjärtat

A Hard Pill To Swallow

Physical Items

OS_DI20_046M

2020 Direct Marketing Merit Award

McCann / Melbourne

Clean Ocean Foundation Australia

SmartWax

Physical Items

OS_DI20_047M

2020 Direct Marketing Merit Award

DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London

Kraft Heinz

Edchup

Physical Items

OS_DI20_048M

2020 Direct Marketing Merit Award

Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto

Kraft Heinz Canada

Pour Perfectly

Physical Items

OS_DI20_049M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Items

OS_DI20_050M

2020 Direct Marketing Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Physical Items

OS_DI20_051M

2020 Direct Marketing Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Physical Items

OS_DI20_052M

2020 Branded Entertainment Merit Award

SERVICEPLAN GERMANY / Munich

Beck’s

HEROES OF THE NIGHT

Mobile Apps

OS_BE20_063M

2020 Branded Entertainment Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Escape The Clown

Mobile Apps

OS_BE20_064M

2020 Branded Entertainment Merit Award

Åkestam Holst NoA / Stockholm

Norrlands Guld

The Legally Binding Beer Contract

Mobile Apps

OS_BE20_065M

2020 Branded Entertainment Merit Award

Jung von Matt/Limmat / Zurich

Samsung Switzerland

A Touch of History

Mobile Apps

OS_BE20_066M

2020 Moving Image Craft Merit Award

Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA

Apple

Introducing iPhone 11

Use of Music / Licensed / Adapted Music

OS_MI20_109M

2020 Direct Marketing Merit Award

Grey Canada / Toronto + Current Studios / Brooklyn

ADIABC - Diabetes Association of ABC

The Puck

Innovation in Direct Marketing

OS_DI20_130M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Innovation in Direct Marketing

OS_DI20_131M

2020 Direct Marketing Merit Award

MullenLowe / US

Burger King

Twitter Bait

Innovation in Direct Marketing

OS_DI20_132M

2020 Direct Marketing Merit Award

DDB / Chicago

Miller Lite

Cantroller

Innovation in Direct Marketing

OS_DI20_133M

2020 Direct Marketing Merit Award

Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York

Shine/MSD

Instrument of Hope

Innovation in Direct Marketing

OS_DI20_134M

2020 Radio & Audio Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI Warning Spots

Innovation in Radio & Audio

OS_RA20_063M

2020 Radio & Audio Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Innovation in Radio & Audio

OS_RA20_064M

2020 Radio & Audio Merit Award

Mullenlowe Delta Ecuador / Quito

Banco Pichincha

The Cheering Cup/Copa del Impulso

Innovation in Radio & Audio

OS_RA20_065M

2020 Radio & Audio Merit Award

VIRTUE / Copenhagen

Copenhagen Pride

Meet Q, The Genderless Voice

Innovation in Radio & Audio

OS_RA20_066M

2020 Radio & Audio Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Innovation in Radio & Audio

OS_RA20_067M

2020 Radio & Audio Merit Award

Goodby Silverstein & Partners / San Francisco

One Medical

Better Days

Innovation in Radio & Audio

OS_RA20_068M

2020 Radio & Audio Merit Award

Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt

Saturn

Sound of Saturn

Innovation in Radio & Audio

OS_RA20_069M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Innovation in Radio & Audio

OS_RA20_070M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Innovation in Radio & Audio

OS_RA20_071M

2020 Radio & Audio Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Innovation in Radio & Audio

OS_RA20_072M

2020 Out of Home Merit Award

Arnold Worldwide / Boston

Leica Store Boston

Bauhaus

P.O.P. & In-Store / Campaign

OS_OH20_035M

2020 Out of Home Merit Award

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

P.O.P. & In-Store / Campaign

OS_OH20_036M

2020 Out of Home Merit Award

Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne

ANZ Bank Australia

Signs of Love

Experiential & Installations / Experiential & Immersive

OS_OH20_067M

2020 Out of Home Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential & Installations / Experiential & Immersive

OS_OH20_068M

2020 Out of Home Merit Award

WMcCann / SÃO PAULO + MediaMonks / São Paulo

Mastercard

Impossible Mascots

Experiential & Installations / Experiential & Immersive

OS_OH20_069M

2020 Out of Home Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Experiential & Installations / Experiential & Immersive

OS_OH20_070M

2020 Out of Home Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Experiential & Installations / Experiential & Immersive

OS_OH20_071M

2020 Out of Home Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential & Installations / Experiential & Immersive

OS_OH20_072M

2020 Film Merit Award

Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco

Doritos

Cool Ranch

Online Films & Video / Varying Length Campaign

OS_FI20_107M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Online Films & Video / Varying Length Campaign

OS_FI20_108M

2020 Film Merit Award

Venables Bell & Partners / San Francisco

Reebok

Sport The Unexpected

Online Films & Video / Varying Length Campaign

OS_FI20_109M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Online Films & Video / Varying Length Campaign

OS_FI20_110M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Web & Mobile

OS_HW20_061M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Digital / Web & Mobile

OS_HW20_062M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Web & Mobile

OS_HW20_063M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Craft / Use of Technology

OS_BE20_103M

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