The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Best of Show
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil
Black Supermarket Agency: Marcel / Paris Client: Carrefour Category: Sustainable Development Goals
THE LION'S SHARE FUND Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global Client: The Lion's Share Fund Category: Sustainable Development Goals
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Green Pencil
Notpla Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Bushe outdoor Agency: Suprematika / Moscow + Bushe / Saint Petersburg Client: Bushe Category: Out of Home / Series
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design

2020 Best of Show Best of Show Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Best of Show

OS_IG20_001G

2020 Health, Wellness & Pharma Best of Discipline Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Creative Effectiveness Best of Discipline Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Social Media Best of Discipline Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Design Best of Discipline Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Digital Craft Best of Discipline Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Interactive & Online Best of Discipline Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Out of Home Best of Discipline Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Moving Image Craft Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Radio & Audio Best of Discipline Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Experiential & Immersive Best of Discipline Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Print Best of Discipline Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Direct Marketing Best of Discipline Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Mobile Best of Discipline Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Public Relations Best of Discipline Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 IP & Products Best of Discipline Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Integrated Best of Discipline Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Creative Use of Data Best of Discipline Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Film Best of Discipline Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Branded Entertainment Best of Discipline Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Penta Pencil Penta Pencil

McCann / New York + McCann Worldgroup + Microsoft / Seattle

Microsoft

An Empowering Partnership

Penta Pencil

OS_PP20_001P

2020 CMO Pencil CMO Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

CMO Pencil

OS_CM20_001G

2020 Sustainable Development Goals Pencil SDG Pencil

Marcel / Paris

Carrefour

Black Supermarket

Sustainable Development Goals

OS_SD20_001D

2020 Sustainable Development Goals Pencil SDG Pencil

FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global

The Lion's Share Fund

THE LION'S SHARE FUND

Sustainable Development Goals

OS_SD20_002D

2020 Green Pencil Green Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Green Pencil

OS_GP20_001E

2020 Green Pencil Green Pencil

Superunion / London + Notpla / London

Notpla

Notpla

Green Pencil

OS_GP20_002E

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Innovation in Film

OS_FI20_040G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Out of Home / Series

OS_DE20_028G

2020 Design Gold Pencil

Suprematika / Moscow + Bushe / Saint Petersburg

Bushe

Bushe outdoor

Out of Home / Series

OS_DE20_029G

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

OS_BE20_031G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Branded Entertainment

OS_BE20_032G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Branded Entertainment

OS_BE20_033G

2020 Branded Entertainment Gold Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

OS_BE20_034G

2020 Cultural Driver Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

OS_CD20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Social Media Gold Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

OS_SM20_023G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_OH20_026G

2020 Branded Entertainment Gold Pencil

Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto

The Dalí Museum

Dalí Lives

Craft / Use of Technology

OS_BE20_030G

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Posters / Campaign

OS_PT20_010G

2020 Moving Image Craft Gold Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Craft - Writing / Single

OS_MI20_015G

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_BE20_026G

2020 Experiential & Immersive Gold Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Responsive Environments

OS_EX20_011G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

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