The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Good Morning World
Agency: Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client: Tourism New Zealand Category: User-Generated Content
Making Impossible Possible
Agency: Jones Knowles Ritchie / London
Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Typography / Dynamic / In Motion
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Products
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Responsive Environments
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Visual & Audio Craft / Animation
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Visual & Audio Craft / Animation
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
The Bat
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Short Form Video / Single
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Active Engagement
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Craft - Animation / Single
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Visual & Audio Craft / Visual Effects
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Stunts & Activations
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt
Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Stunts & Activations
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Writing / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft - Writing / Single
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: UX / UI / Utility
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Design
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Co-Promotions
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client: The Learning Corp Category: Film / Pharma
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign