The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Craft - Direction / Single
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single
The Truth Is Worth It: Fearlessness (ISIS) Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Single
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Cinematography / Single
Unleashed Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Cinematography / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Moving Image Craft
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Moving Image Craft
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Craft - Writing / Single
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Crocodile Inside, The Film Agency: ICONOCLAST / Paris + BETC / Paris Client: Lacoste Category: Craft - Visual Effects / Single
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
IKEA Stuff Monster Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California Client: IKEA Canada Category: Craft - Visual Effects / Single
The Fall Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Use of Music / Original Music
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Title Sequences
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Use of Music / Licensed / Adapted Music
Let The Song Play Agency: Spotify In-House / New York Client: Spotify Category: Use of Music / Licensed / Adapted Music
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Craft - Direction / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
This is illegal Agency: Anorak / NoA / Oslo Client: Amnesty International Category: Craft - Direction / Single
The Storytellers Agency: Park Pictures LLC / New York Client: Apple Category: Craft - Direction / Single
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Santa Girl Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Craft - Direction / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Direction / Single
Followers Agency: DDB / Chicago Client: Miller Lite Category: Craft - Direction / Single
Mori Building Brand movie DESIGNING TOKYO Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Moving Image Craft Gold Pencil

Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles

Apple

The Underdogs

Craft - Direction / Single

OS_MI20_002G

2020 Moving Image Craft Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft - Direction / Single

OS_MI20_003G

2020 Moving Image Craft Gold Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Craft - Direction / Single

OS_MI20_004G

2020 Moving Image Craft Silver Pencil

SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple

Holiday - The Surprise

Craft - Direction / Single

OS_MI20_005S

2020 Moving Image Craft Silver Pencil

Anonymous Content / Culver City

HP

Wake Up

Craft - Direction / Single

OS_MI20_006S

2020 Moving Image Craft Silver Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Direction / Single

OS_MI20_007S

2020 Moving Image Craft Silver Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Craft - Direction / Single

OS_MI20_008S

2020 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

OS_MI20_009S

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Wieden+Kennedy / Shanghai

Nike

The Great Chase

Craft - Direction / Single

OS_MI20_012B

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Bronze Pencil

Park Pictures LLC / New York

Surfers Against Sewage

Creature

Craft - Direction / Single

OS_MI20_014B

2020 Moving Image Craft Gold Pencil

Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York

The New York Times

The Truth Is Worth It: Fearlessness (ISIS)

Craft - Editing / Single

OS_MI20_018G

2020 Moving Image Craft Silver Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Editing / Single

OS_MI20_019S

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + MJZ / London + Mother / London

IKEA

Silence the Critics

Craft - Animation / Single

OS_MI20_024B

2020 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

OS_MI20_036B

2020 Moving Image Craft Gold Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Cinematography / Single

OS_MI20_020G

2020 Moving Image Craft Silver Pencil

Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles

Beats by Dr. Dre

Unleashed

Craft - Cinematography / Single

OS_MI20_021S

2020 Moving Image Craft Silver Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Craft - Cinematography / Single

OS_MI20_022S

2020 Moving Image Craft Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Cinematography / Single

OS_MI20_023B

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Innovation in Moving Image Craft

OS_MI20_037G

2020 Moving Image Craft Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Innovation in Moving Image Craft

OS_MI20_038S

2020 Moving Image Craft Gold Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Craft - Writing / Single

OS_MI20_015G

2020 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Writing / Single

OS_MI20_016B

2020 Moving Image Craft Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Losing Friends

Craft - Writing / Single

OS_MI20_017B

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Visual Effects / Single

OS_MI20_026G

2020 Moving Image Craft Gold Pencil

ICONOCLAST / Paris + BETC / Paris

Lacoste

Crocodile Inside, The Film

Craft - Visual Effects / Single

OS_MI20_027G

2020 Moving Image Craft Gold Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Visual Effects / Single

OS_MI20_028G

2020 Moving Image Craft Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California

IKEA Canada

IKEA Stuff Monster

Craft - Visual Effects / Single

OS_MI20_029B

2020 Moving Image Craft Bronze Pencil

Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London

Sony Interactive Entertainment

The Fall

Craft - Visual Effects / Single

OS_MI20_030B

2020 Moving Image Craft Gold Pencil

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Use of Music / Original Music

OS_MI20_032G

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Moving Image Craft Silver Pencil

TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Craft - Sound Design / Single

OS_MI20_031S

2020 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Title Sequences

OS_MI20_025S

2020 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Use of Music / Licensed / Adapted Music

OS_MI20_034B

2020 Moving Image Craft Bronze Pencil

Spotify In-House / New York

Spotify

Let The Song Play

Use of Music / Licensed / Adapted Music

OS_MI20_035B

2020 Moving Image Craft Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Craft - Direction / Single

OS_MI20_039M

2020 Moving Image Craft Merit Award

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Direction / Single

OS_MI20_040M

2020 Moving Image Craft Merit Award

Anorak / NoA / Oslo

Amnesty International

This is illegal

Craft - Direction / Single

OS_MI20_041M

2020 Moving Image Craft Merit Award

Park Pictures LLC / New York

Apple

The Storytellers

Craft - Direction / Single

OS_MI20_042M

2020 Moving Image Craft Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Craft - Direction / Single

OS_MI20_043M

2020 Moving Image Craft Merit Award

Sweetshop / Auckland + DB Brewery / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Craft - Direction / Single

OS_MI20_044M

2020 Moving Image Craft Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Craft - Direction / Single

OS_MI20_045M

2020 Moving Image Craft Merit Award

BBDO / New York + RESET Content / New york

Macy's

Santa Girl

Craft - Direction / Single

OS_MI20_046M

2020 Moving Image Craft Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Craft - Direction / Single

OS_MI20_047M

2020 Moving Image Craft Merit Award

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Direction / Single

OS_MI20_048M

2020 Moving Image Craft Merit Award

DDB / Chicago

Miller Lite

Followers

Craft - Direction / Single

OS_MI20_049M

2020 Moving Image Craft Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Direction / Single

OS_MI20_050M

Follow Us