The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Truck Art Childfinder Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad Client: Berger Paints Category: Craft / Art Direction
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Invasion #withGalaxy Agency: R/GA / New York Client: Samsung Electronics America Category: Craft / Use of Technology
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Craft / Use of Technology
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Craft / Use of Technology
Cards of Acknowledgement Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing / Production
Hell-P Agency: Kolle Rebbe GmbH / Hamburg Client: Warner Music Central Europe Category: Craft / Printing / Production
Waiting Wins Agency: Havas Village / Geneva Client: CANAL+ Category: Craft / Data-Driven Personalization
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

OS_DI20_030G

2020 Direct Marketing Gold Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Data-Driven Personalization

OS_DI20_037G

2020 Direct Marketing Gold Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

OS_DI20_038G

2020 Direct Marketing Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DI20_031S

2020 Direct Marketing Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_DI20_032S

2020 Direct Marketing Silver Pencil

Africa / Sao Paulo

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

OS_DI20_039S

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Direct Marketing Bronze Pencil

Ogilvy / London

IBM

Raise Their Game

Craft / Use of Technology

OS_DI20_035B

2020 Direct Marketing Bronze Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris

Sea Shepherd

Sound of sea

Craft / Use of Technology

OS_DI20_036B

2020 Direct Marketing Bronze Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing / Production

OS_DI20_033B

2020 Direct Marketing Merit Award

Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad

Berger Paints

Truck Art Childfinder

Craft / Art Direction

OS_DI20_117M

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Craft / Use of Technology

OS_DI20_121M

2020 Direct Marketing Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Use of Technology

OS_DI20_122M

2020 Direct Marketing Merit Award

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_DI20_123M

2020 Direct Marketing Merit Award

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_DI20_124M

2020 Direct Marketing Merit Award

R/GA / New York

Samsung Electronics America

Invasion #withGalaxy

Craft / Use of Technology

OS_DI20_125M

2020 Direct Marketing Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Craft / Use of Technology

OS_DI20_126M

2020 Direct Marketing Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Craft / Use of Technology

OS_DI20_127M

2020 Direct Marketing Merit Award

MRM / London

Miscarriage Association

Cards of Acknowledgement

Craft / Writing

OS_DI20_118M

2020 Direct Marketing Merit Award

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing / Production

OS_DI20_119M

2020 Direct Marketing Merit Award

Kolle Rebbe GmbH / Hamburg

Warner Music Central Europe

Hell-P

Craft / Printing / Production

OS_DI20_120M

2020 Direct Marketing Merit Award

Havas Village / Geneva

CANAL+

Waiting Wins

Craft / Data-Driven Personalization

OS_DI20_128M

2020 Direct Marketing Merit Award

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Craft / Data-Driven Personalization

OS_DI20_129M

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