The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Bootiques
Agency: Ogilvy / London + Geometry / London
Client: Boots Category: Experiential / Brand Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential / Brand Installations
Spotify Canvas
Agency: FIG / New York
Client: Spotify for Artists Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Experiential / Live Events
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Live Events
Award:
2020 Direct Marketing Silver Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_013S
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London + Geometry / London
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_064M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_065M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_066M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_067M
Award:
2020 Direct Marketing Merit Award
Agency:
FIG / New York
Client:
Spotify for Artists
Title:
Spotify Canvas
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_068M
Award:
2020 Direct Marketing Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_069M
Award:
2020 Direct Marketing Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_DI20_070M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Annual ID:
OS_DI20_071M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Annual ID:
OS_DI20_072M