The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Cultural Driver


Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Cultural Driver


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cultural Driver


The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Cultural Driver


Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Cultural Driver


Still Speaking Up
Agency: Publicis / Mexico City + Starcom / Mexico City
Client: Propuesta Cívica Category: Cultural Driver


In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Cultural Driver


Fake News TM
Agency: WAX / Calgary
Client: The Society of Professional Journalists Category: Cultural Driver


Award:
2020 Cultural Driver Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Cultural Driver
Annual ID:
OS_CD20_001G

Award:
2020 Cultural Driver Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Annual ID:
OS_CD20_002S

Award:
2020 Cultural Driver Bronze Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Annual ID:
OS_CD20_003B

Award:
2020 Cultural Driver Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Cultural Driver
Annual ID:
OS_CD20_004M

Award:
2020 Cultural Driver Merit Award
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Cultural Driver
Annual ID:
OS_CD20_005M

Award:
2020 Cultural Driver Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Cultural Driver
Annual ID:
OS_CD20_006M

Award:
2020 Cultural Driver Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Cultural Driver
Annual ID:
OS_CD20_007M

Award:
2020 Cultural Driver Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Cultural Driver
Annual ID:
OS_CD20_008M

Award:
2020 Cultural Driver Merit Award
Agency:
Publicis / Mexico City + Starcom / Mexico City
Client:
Propuesta Cívica
Title:
Still Speaking Up
Category:
Cultural Driver
Annual ID:
OS_CD20_009M

Award:
2020 Cultural Driver Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Cultural Driver
Annual ID:
OS_CD20_010M

Award:
2020 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Cultural Driver
Annual ID:
OS_CD20_011M
