The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Film / Health & Wellness
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Branded Content
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Branded Content
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Rowan's Law The Risk Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Branding
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Branding
Clear Agency: AMV BBDO / London Client: Guinness Category: Integrated Branding
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA Client: Apple Category: Film / Health & Wellness
Taking care of business Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Products

OS_HW20_006G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Health & Wellness

OS_HW20_027G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Health & Wellness

OS_HW20_028G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Web & Mobile

OS_HW20_013S

2020 Health, Wellness & Pharma Silver Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Film / Health & Wellness

OS_HW20_010S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Use of Technology

OS_HW20_019S

2020 Health, Wellness & Pharma Silver Pencil

Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London

Teva Pharmaceauticals

Hairspray

Film / Pharma

OS_HW20_011S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Innovation in Health & Wellness

OS_HW20_029S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Public Relations

OS_HW20_024S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital / Social Media

OS_HW20_016B

2020 Health, Wellness & Pharma Bronze Pencil

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Social Media

OS_HW20_017B

2020 Health, Wellness & Pharma Bronze Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Branded Content

OS_HW20_002B

2020 Health, Wellness & Pharma Bronze Pencil

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Branded Content

OS_HW20_003B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

OS_HW20_021B

2020 Health, Wellness & Pharma Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

OS_HW20_014B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital / Use of Technology

OS_HW20_020B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba

The Learning Corp

One Word

Film / Pharma

OS_HW20_012B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Products

OS_HW20_007B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Public Relations

OS_HW20_025B

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

Digital / Social Media

OS_HW20_064M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Direct Marketing

OS_HW20_042M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Direct Marketing

OS_HW20_043M

2020 Health, Wellness & Pharma Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Direct Marketing

OS_HW20_044M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Direct Marketing

OS_HW20_045M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Direct Marketing

OS_HW20_046M

2020 Health, Wellness & Pharma Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Direct Marketing

OS_HW20_047M

2020 Health, Wellness & Pharma Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

It's OK

Branded Content

OS_HW20_030M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Branded Content

OS_HW20_031M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Branded Content

OS_HW20_032M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Print / Health & Wellness

OS_HW20_071M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Web & Mobile

OS_HW20_061M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Digital / Web & Mobile

OS_HW20_062M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Web & Mobile

OS_HW20_063M

2020 Health, Wellness & Pharma Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Integrated Branding

OS_HW20_088M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Branding

OS_HW20_089M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Guinness

Clear

Integrated Branding

OS_HW20_090M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

OS_HW20_077M

2020 Health, Wellness & Pharma Merit Award

Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA

Apple

This Watch Tells Time

Film / Health & Wellness

OS_HW20_048M

2020 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm

Arbetsförmedlingen - The Swedish Public Employment Service

Taking care of business

Film / Health & Wellness

OS_HW20_049M

2020 Health, Wellness & Pharma Merit Award

TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris

Burns & Smiles

Matheo

Film / Health & Wellness

OS_HW20_050M

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