The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Film / Health & Wellness
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Branded Content
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA Client: Apple Category: Film / Health & Wellness
Taking care of business Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Film / Health & Wellness
Rowan's Law The Risk Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Film / Health & Wellness
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Rescue a Pet, Rescue a Family Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Film / Health & Wellness
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
SickKids VS - This Is Why Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Film / Health & Wellness
Diversish Agency: AMV BBDO / London Client: The Valuable 500 Category: Film / Health & Wellness
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Silent Whistle Agency: Leo Burnett / Sydney Client: Samsung Category: Digital / Use of Technology
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology

2020 Health, Wellness & Pharma Best of Discipline Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Health & Wellness

OS_HW20_027G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Health & Wellness

OS_HW20_028G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Products

OS_HW20_006G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Health, Wellness & Pharma Silver Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Film / Health & Wellness

OS_HW20_010S

2020 Health, Wellness & Pharma Silver Pencil

Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London

Teva Pharmaceauticals

Hairspray

Film / Pharma

OS_HW20_011S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Use of Technology

OS_HW20_019S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Web & Mobile

OS_HW20_013S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Innovation in Health & Wellness

OS_HW20_029S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Public Relations

OS_HW20_024S

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba

The Learning Corp

One Word

Film / Pharma

OS_HW20_012B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital / Use of Technology

OS_HW20_020B

2020 Health, Wellness & Pharma Bronze Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Branded Content

OS_HW20_002B

2020 Health, Wellness & Pharma Bronze Pencil

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Branded Content

OS_HW20_003B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

OS_HW20_021B

2020 Health, Wellness & Pharma Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

OS_HW20_014B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Products

OS_HW20_007B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Public Relations

OS_HW20_025B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital / Social Media

OS_HW20_016B

2020 Health, Wellness & Pharma Bronze Pencil

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Social Media

OS_HW20_017B

2020 Health, Wellness & Pharma Merit Award

Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA

Apple

This Watch Tells Time

Film / Health & Wellness

OS_HW20_048M

2020 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm

Arbetsförmedlingen - The Swedish Public Employment Service

Taking care of business

Film / Health & Wellness

OS_HW20_049M

2020 Health, Wellness & Pharma Merit Award

TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris

Burns & Smiles

Matheo

Film / Health & Wellness

OS_HW20_050M

2020 Health, Wellness & Pharma Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Film / Health & Wellness

OS_HW20_051M

2020 Health, Wellness & Pharma Merit Award

Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Film / Health & Wellness

OS_HW20_052M

2020 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

OS_HW20_053M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Film / Health & Wellness

OS_HW20_054M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Film / Health & Wellness

OS_HW20_055M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland

Pet Refuge

Rescue a Pet, Rescue a Family

Film / Health & Wellness

OS_HW20_056M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Film / Health & Wellness

OS_HW20_057M

2020 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Scouts Honour / Toronto

SickKids Foundation

SickKids VS - This Is Why

Film / Health & Wellness

OS_HW20_058M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

The Valuable 500

Diversish

Film / Health & Wellness

OS_HW20_059M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Film / Health & Wellness

OS_HW20_060M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging

OS_HW20_040M

2020 Health, Wellness & Pharma Merit Award

Serviceplan China / Beijing

San Jiu Medicine Trade Co.,Ltd.

999 LOVE WITHOUT ITCH OF HEART Lipstick

Packaging

OS_HW20_041M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Digital / Use of Technology

OS_HW20_065M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Use of Technology

OS_HW20_066M

2020 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Digital / Use of Technology

OS_HW20_067M

2020 Health, Wellness & Pharma Merit Award

Leo Burnett / Sydney

Samsung

Silent Whistle

Digital / Use of Technology

OS_HW20_068M

2020 Health, Wellness & Pharma Merit Award

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Use of Technology

OS_HW20_069M

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