The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Products

OS_HW20_006G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Health & Wellness

OS_HW20_027G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Health & Wellness

OS_HW20_028G

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