The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Branded Content
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Branded Content
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Direct Marketing
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Direct Marketing
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Direct Marketing
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Products
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Public Relations
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation Category: Public Relations
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Public Relations
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Public Relations
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Out of Home / Pharma
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Print / Health & Wellness
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Rowan's Law The Risk
Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Experiential / Immersive / Events
The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro Category: Innovation in Health & Wellness
DR. PEE
Agency: Ogilvy Ecuador / Guayaquil
Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness