The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Branded Content
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Products
DR. PEE Agency: Ogilvy Ecuador / Guayaquil Client: LA FABRIL Category: Products
Zero Tolerance Ribbon Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo Client: 28 Too Many Category: Public Relations
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Public Relations
#STOPMITHANI Agency: Leo Burnett / Mumbai + Prodigious / Mumbai Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations
The HIV Positive Sperm Bank Agency: DDB Group New Zealand / Auckland Client: New Zealand AIDS Foundation Category: Public Relations
Rescue a Pet, Rescue a Family Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Public Relations
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Public Relations
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Silent Whistle Agency: Leo Burnett / Sydney Client: Samsung Category: Digital / Use of Technology
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Rowan's Law The Risk Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Campaign
Clear Agency: AMV BBDO / London Client: Guinness Category: Integrated Campaign
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
Clear Agency: AMV BBDO / London Client: Guinness Category: Experiential / Immersive / Events
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
Calmentaries Agency: Ponce / Buenos Aires Client: Nestle Waters Category: Radio & Audio
7:1 Furniture Collection Agency: BBDO / Bangkok Client: Homepro Category: Innovation in Health & Wellness
DR. PEE Agency: Ogilvy Ecuador / Guayaquil Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

Digital / Social Media

OS_HW20_064M

2020 Health, Wellness & Pharma Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

It's OK

Branded Content

OS_HW20_030M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Branded Content

OS_HW20_031M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Branded Content

OS_HW20_032M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Direct Marketing

OS_HW20_042M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Direct Marketing

OS_HW20_043M

2020 Health, Wellness & Pharma Merit Award

BBDO GmbH / Duesseldorf

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Direct Marketing

OS_HW20_044M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Direct Marketing

OS_HW20_045M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Direct Marketing

OS_HW20_046M

2020 Health, Wellness & Pharma Merit Award

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Direct Marketing

OS_HW20_047M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Out of Home / Health & Wellness

OS_HW20_073M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Out of Home / Health & Wellness

OS_HW20_074M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Out of Home / Health & Wellness

OS_HW20_075M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

New Zealand Aids Foundation

Rules of a F*** Buddy

Out of Home / Health & Wellness

OS_HW20_076M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Web & Mobile

OS_HW20_061M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Digital / Web & Mobile

OS_HW20_062M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Web & Mobile

OS_HW20_063M

2020 Health, Wellness & Pharma Merit Award

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Products

OS_HW20_038M

2020 Health, Wellness & Pharma Merit Award

Ogilvy Ecuador / Guayaquil

LA FABRIL

DR. PEE

Products

OS_HW20_039M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Rhino & Oxpecker / Cairo

28 Too Many

Zero Tolerance Ribbon

Public Relations

OS_HW20_078M

2020 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The HIV+ Episodes

Public Relations

OS_HW20_079M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Public Relations

OS_HW20_080M

2020 Health, Wellness & Pharma Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Public Relations

OS_HW20_081M

2020 Health, Wellness & Pharma Merit Award

Leo Burnett / Mumbai + Prodigious / Mumbai

HDFC Bank Parivartan

#STOPMITHANI

Public Relations

OS_HW20_082M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Public Relations

OS_HW20_083M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland

New Zealand AIDS Foundation

The HIV Positive Sperm Bank

Public Relations

OS_HW20_084M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland

Pet Refuge

Rescue a Pet, Rescue a Family

Public Relations

OS_HW20_085M

2020 Health, Wellness & Pharma Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Public Relations

OS_HW20_086M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

OS_HW20_077M

2020 Health, Wellness & Pharma Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Print / Health & Wellness

OS_HW20_071M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Digital / Use of Technology

OS_HW20_065M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Use of Technology

OS_HW20_066M

2020 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Digital / Use of Technology

OS_HW20_067M

2020 Health, Wellness & Pharma Merit Award

Leo Burnett / Sydney

Samsung

Silent Whistle

Digital / Use of Technology

OS_HW20_068M

2020 Health, Wellness & Pharma Merit Award

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Use of Technology

OS_HW20_069M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Use of Technology

OS_HW20_070M

2020 Health, Wellness & Pharma Merit Award

Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Integrated Campaign

OS_HW20_088M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Campaign

OS_HW20_089M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Guinness

Clear

Integrated Campaign

OS_HW20_090M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging

OS_HW20_040M

2020 Health, Wellness & Pharma Merit Award

Serviceplan China / Beijing

San Jiu Medicine Trade Co.,Ltd.

999 LOVE WITHOUT ITCH OF HEART Lipstick

Packaging

OS_HW20_041M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Experiential / Immersive / Events

OS_HW20_033M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Experiential / Immersive / Events

OS_HW20_034M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

Guinness

Clear

Experiential / Immersive / Events

OS_HW20_035M

2020 Health, Wellness & Pharma Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Experiential / Immersive / Events

OS_HW20_036M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential / Immersive / Events

OS_HW20_037M

2020 Health, Wellness & Pharma Merit Award

Ponce / Buenos Aires

Nestle Waters

Calmentaries

Radio & Audio

OS_HW20_087M

2020 Health, Wellness & Pharma Merit Award

BBDO / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Health & Wellness

OS_HW20_091M

2020 Health, Wellness & Pharma Merit Award

Ogilvy Ecuador / Guayaquil

LA FABRIL

DR. PEE

Innovation in Health & Wellness

OS_HW20_092M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Innovation in Health & Wellness

OS_HW20_093M

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