The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital / Web & Mobile
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Branded Content
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Film / Health & Wellness
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
#BPM100 DANCE PROJECT Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
7:1 Furniture Collection Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Health & Wellness
DR. PEE Agency: Ogilvy Ecuador / Guayaquil Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Innovation in Health & Wellness
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Lifesaver Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Breath of life Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Silent Whistle Agency: Leo Burnett / Sydney Client: Samsung Category: Digital / Use of Technology
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
The Restaurant of Mistaken Orders Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
Clear Agency: AMVBBDO / London Client: Guinness Category: Experiential / Immersive / Events
The Crossing Fence Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
Zero Tolerance Ribbon Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo Client: 28 Too Many Category: Public Relations

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital / Social Media

OS_HW20_016B

2020 Health, Wellness & Pharma Bronze Pencil

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Social Media

OS_HW20_017B

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

OS_HW20_026G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Health & Wellness

OS_HW20_027G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Health & Wellness

OS_HW20_028G

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Innovation in Health & Wellness

OS_HW20_029S

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

OS_HW20_018G

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Use of Technology

OS_HW20_019S

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital / Use of Technology

OS_HW20_020B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Public Relations

OS_HW20_024S

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Public Relations

OS_HW20_025B

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Products

OS_HW20_006G

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Products

OS_HW20_007B

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Web & Mobile

OS_HW20_013S

2020 Health, Wellness & Pharma Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Digital / Web & Mobile

OS_HW20_014B

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Health, Wellness & Pharma Bronze Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Branded Content

OS_HW20_002B

2020 Health, Wellness & Pharma Bronze Pencil

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Branded Content

OS_HW20_003B

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Health, Wellness & Pharma Silver Pencil

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Film / Health & Wellness

OS_HW20_010S

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

OS_HW20_021B

2020 Health, Wellness & Pharma Silver Pencil

Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London

Teva Pharmaceauticals

Hairspray

Film / Pharma

OS_HW20_011S

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba

The Learning Corp

One Word

Film / Pharma

OS_HW20_012B

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

OS_HW20_077M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo

JAPANESE RED CROSS SOCIETY

#BPM100 DANCE PROJECT

Digital / Social Media

OS_HW20_064M

2020 Health, Wellness & Pharma Merit Award

BBDO BANGKOK / Bangkok

Homepro

7:1 Furniture Collection

Innovation in Health & Wellness

OS_HW20_091M

2020 Health, Wellness & Pharma Merit Award

Ogilvy Ecuador / Guayaquil

LA FABRIL

DR. PEE

Innovation in Health & Wellness

OS_HW20_092M

2020 Health, Wellness & Pharma Merit Award

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Innovation in Health & Wellness

OS_HW20_093M

2020 Health, Wellness & Pharma Merit Award

Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram

Samsung

Now, words aren't just heard, but felt.

Innovation in Health & Wellness

OS_HW20_094M

2020 Health, Wellness & Pharma Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Innovation in Health & Wellness

OS_HW20_095M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Innovation in Health & Wellness

OS_HW20_096M

2020 Health, Wellness & Pharma Merit Award

Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam

Volvo Cars Nederland

Lifesaver

Innovation in Health & Wellness

OS_HW20_097M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Digital / Use of Technology

OS_HW20_065M

2020 Health, Wellness & Pharma Merit Award

McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai

GlaxoSmithKline

Breath of life

Digital / Use of Technology

OS_HW20_066M

2020 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Digital / Use of Technology

OS_HW20_067M

2020 Health, Wellness & Pharma Merit Award

Leo Burnett / Sydney

Samsung

Silent Whistle

Digital / Use of Technology

OS_HW20_068M

2020 Health, Wellness & Pharma Merit Award

McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles

SKYN

Baby Blocker

Digital / Use of Technology

OS_HW20_069M

2020 Health, Wellness & Pharma Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Digital / Use of Technology

OS_HW20_070M

2020 Health, Wellness & Pharma Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo

Daiki Angel Help inc.

The Restaurant of Mistaken Orders

Experiential / Immersive / Events

OS_HW20_033M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Experiential / Immersive / Events

OS_HW20_034M

2020 Health, Wellness & Pharma Merit Award

AMVBBDO / London

Guinness

Clear

Experiential / Immersive / Events

OS_HW20_035M

2020 Health, Wellness & Pharma Merit Award

Lg2 / Québec + BLVD / Montréal + Touché! / Montréal

Société de l'assurance automobile du Québec

The Crossing Fence

Experiential / Immersive / Events

OS_HW20_036M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut

The Waste Management Coalition and Greenpeace

The Toxic Flag

Experiential / Immersive / Events

OS_HW20_037M

2020 Health, Wellness & Pharma Merit Award

Impact BBDO / Dubai + Rhino & Oxpecker / Cairo

28 Too Many

Zero Tolerance Ribbon

Public Relations

OS_HW20_078M

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