The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Long Form Video / Single
Caught on Camera Agency: Apple / Cupertino + Imposter / LA Client: Apple Category: Long Form Video / Single
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Long Form Video / Single
Losing Friends Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Long Form Video / Single
Dear Brother Agency: Rafineri / Istanbul + LÖSEV / Istanbul Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Long Form Video / Single
I Found You / Nilda's Story Agency: Park Pictures LLC / New York Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Pantene Home for the Holidays Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Client: Procter & Gamble Category: Music Videos
Let's Get Electric! Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Music Videos
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical
Pocky K.O. Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
The Real Cost - One Leaves Agency: FCB NY / New York + Initiative / New York Client: FDA Category: Games / Digital & Physical
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Games / Digital & Physical
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Games / Digital & Physical
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Spot The Bottle Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Live Webcast
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Live Webcast
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: Innovation in Branded Entertainment
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Innovation in Branded Entertainment
Story Time on Portal Agency: Facebook / Menlo Park Client: Portal from Facebook Category: Innovation in Branded Entertainment
Charmin Toilet Tech Steals the Show at CES 2020 Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment
Creativity for All Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York Client: Adobe Category: User-Generated Content
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone Agency: 360i / New York + HBO / New York Client: HBO Category: User-Generated Content
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: User-Generated Content
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: User-Generated Content
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub Agency: VMLY&R / New York + New Balance / UK Client: New Balance Category: Experiential / Brand Installations

2020 Branded Entertainment Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Long Form Video / Single

OS_BE20_043M

2020 Branded Entertainment Merit Award

Apple / Cupertino + Imposter / LA

Apple

Caught on Camera

Long Form Video / Single

OS_BE20_044M

2020 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + New-Land / Copenhagen

Bianco

The Lift

Long Form Video / Single

OS_BE20_045M

2020 Branded Entertainment Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Losing Friends

Long Form Video / Single

OS_BE20_046M

2020 Branded Entertainment Merit Award

Rafineri / Istanbul + LÖSEV / Istanbul

LÖSEV

Dear Brother

Long Form Video / Single

OS_BE20_047M

2020 Branded Entertainment Merit Award

m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City

Pyer Moss

SEVEN MOTHERS

Long Form Video / Single

OS_BE20_048M

2020 Branded Entertainment Merit Award

Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA

RIT Foundation

Please Arrest Me

Long Form Video / Single

OS_BE20_049M

2020 Branded Entertainment Merit Award

Park Pictures LLC / New York

Benny Blanco, Calvin Harris & Miguel

I Found You / Nilda's Story

Music Videos

OS_BE20_057M

2020 Branded Entertainment Merit Award

GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati

Procter & Gamble

Pantene Home for the Holidays

Music Videos

OS_BE20_058M

2020 Branded Entertainment Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Let's Get Electric!

Music Videos

OS_BE20_059M

2020 Branded Entertainment Merit Award

BETC / Paris

Bouygues Telecom

The never-ending commercial

Games / Digital & Physical

OS_BE20_067M

2020 Branded Entertainment Merit Award

Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco

Ezaki Glico Company, Limited

Pocky K.O.

Games / Digital & Physical

OS_BE20_068M

2020 Branded Entertainment Merit Award

FCB NY / New York + Initiative / New York

FDA

The Real Cost - One Leaves

Games / Digital & Physical

OS_BE20_069M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

OS_BE20_070M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Games / Digital & Physical

OS_BE20_071M

2020 Branded Entertainment Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Games / Digital & Physical

OS_BE20_072M

2020 Branded Entertainment Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Games / Digital & Physical

OS_BE20_073M

2020 Branded Entertainment Merit Award

We Are Social / Paris

WWF France

#NoBuildChallenge

Games / Digital & Physical

OS_BE20_074M

2020 Branded Entertainment Merit Award

Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover

BURGER KING Deutschland GmbH

Escape The Clown

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_088M

2020 Branded Entertainment Merit Award

VIRTUE / Copenhagen

Carlings

The Last Statement T-shirt

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_089M

2020 Branded Entertainment Merit Award

Ogilvy / New York

IBM

Apollo

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_090M

2020 Branded Entertainment Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_091M

2020 Branded Entertainment Merit Award

thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg

Brauerei C. & A. VELTINS GmbH & Co. KG

Spot The Bottle

Live Webcast

OS_BE20_054M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Live Webcast

OS_BE20_055M

2020 Branded Entertainment Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Live Webcast

OS_BE20_056M

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

Innovation in Branded Entertainment

OS_BE20_106M

2020 Branded Entertainment Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

Innovation in Branded Entertainment

OS_BE20_107M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Innovation in Branded Entertainment

OS_BE20_108M

2020 Branded Entertainment Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Innovation in Branded Entertainment

OS_BE20_109M

2020 Branded Entertainment Merit Award

Facebook / Menlo Park

Portal from Facebook

Story Time on Portal

Innovation in Branded Entertainment

OS_BE20_110M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City

Procter & Gamble - Charmin

Charmin Toilet Tech Steals the Show at CES 2020

Innovation in Branded Entertainment

OS_BE20_111M

2020 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Innovation in Branded Entertainment

OS_BE20_112M

2020 Branded Entertainment Merit Award

NORD DDB AB / Stockholm

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

OS_BE20_113M

2020 Branded Entertainment Merit Award

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Innovation in Branded Entertainment

OS_BE20_114M

2020 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York

Adobe

Creativity for All

User-Generated Content

OS_BE20_092M

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

User-Generated Content

OS_BE20_093M

2020 Branded Entertainment Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

User-Generated Content

OS_BE20_094M

2020 Branded Entertainment Merit Award

Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal

Fondation Émergence

Brutal Postings

User-Generated Content

OS_BE20_095M

2020 Branded Entertainment Merit Award

360i / New York + HBO / New York

HBO

Create #ForTheThrone

User-Generated Content

OS_BE20_096M

2020 Branded Entertainment Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

User-Generated Content

OS_BE20_097M

2020 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles

The Recording Academy

Behind the Record

User-Generated Content

OS_BE20_098M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

User-Generated Content

OS_BE20_099M

2020 Branded Entertainment Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential / Brand Installations

OS_BE20_075M

2020 Branded Entertainment Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

OS_BE20_076M

2020 Branded Entertainment Merit Award

TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne

ANZ Bank

Signs Of Love

Experiential / Brand Installations

OS_BE20_077M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Experiential / Brand Installations

OS_BE20_078M

2020 Branded Entertainment Merit Award

DDB Group Italy / Milan + Karen Film / Milan

IKEA Italy

The Drawing

Experiential / Brand Installations

OS_BE20_079M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Experiential / Brand Installations

OS_BE20_080M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Brand Installations

OS_BE20_081M

2020 Branded Entertainment Merit Award

VMLY&R / New York + New Balance / UK

New Balance

The Runaway Pub

Experiential / Brand Installations

OS_BE20_082M

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