The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Branded Entertainment
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Campaign / Series / Episodic
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Long Form Video / Campaign / Series / Episodic
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Live Webcast
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Short Form Video / Single
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Short Form Video / Single
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo
Agency: Ogilvy / New York
Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Creativity for All
Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York
Client: Adobe Category: User-Generated Content
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings
Agency: Rethink + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone
Agency: 360i / New York + HBO / New York
Client: HBO Category: User-Generated Content
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: User-Generated Content
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: Innovation in Branded Entertainment
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Branded Entertainment
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Innovation in Branded Entertainment
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Innovation in Branded Entertainment
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Craft / Use of Technology
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Live Events
Next 100
Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client: National Football League Category: Experiential / Live Events
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Experiential / Live Events
I Found You / Nilda's Story
Agency: Park Pictures LLC / New York
Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client: Procter & Gamble Category: Music Videos
Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client: Audi Australia Category: Full Length Video / Single
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G Category: Full Length Video / Single