The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
5B Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Full Length Video / Single
Railroad Ties Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
Losing Lena Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne Client: Code Like A Girl Category: Full Length Video / Single
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Brand Installations
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Next Episode Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Music Videos
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Nike 2019 Beijing 99 Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
Pocket Franchise Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Mobile Apps
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Experiential / Live Events
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
Machine Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney Client: Audi Australia Category: Full Length Video / Single
Out of the Shadows Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH Client: P&G Category: Full Length Video / Single
Scoops Ahoy: Operation Scoop Snoop Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal Agency: Facebook / Menlo Park Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Craft / Use of Technology
Spot The Bottle Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Live Webcast
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Live Webcast
Creativity for All Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York Client: Adobe Category: User-Generated Content
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone Agency: 360i / New York + HBO / New York Client: HBO Category: User-Generated Content
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: User-Generated Content

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Branded Entertainment Gold Pencil

UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles

Johnson & Johnson

5B

Full Length Video / Single

OS_BE20_009G

2020 Branded Entertainment Bronze Pencil

Weber Shandwick / New York

Ancestry

Railroad Ties

Full Length Video / Single

OS_BE20_010B

2020 Branded Entertainment Bronze Pencil

Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne

Code Like A Girl

Losing Lena

Full Length Video / Single

OS_BE20_011B

2020 Branded Entertainment Gold Pencil

Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto

The Dalí Museum

Dalí Lives

Craft / Use of Technology

OS_BE20_030G

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_BE20_026G

2020 Branded Entertainment Bronze Pencil

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

OS_BE20_008B

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Brand Installations

OS_BE20_020S

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Games / Digital & Physical

OS_BE20_018G

2020 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Unesco

History Blocks

Games / Digital & Physical

OS_BE20_019S

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Short Form Video / Single

OS_BE20_002G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Short Form Video / Single

OS_BE20_003G

2020 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

OS_BE20_004G

2020 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York

Old Spice

Next Episode

Short Form Video / Single

OS_BE20_005B

2020 Branded Entertainment Silver Pencil

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Music Videos

OS_BE20_012S

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft / Art Direction

OS_BE20_027G

2020 Branded Entertainment Silver Pencil

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

OS_BE20_028S

2020 Branded Entertainment Silver Pencil

Wieden+Kennedy / Shanghai

Nike

Nike 2019 Beijing 99

Craft / Art Direction

OS_BE20_029S

2020 Branded Entertainment Gold Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Long Form Video / Single

OS_BE20_006G

2020 Branded Entertainment Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Long Form Video / Single

OS_BE20_007B

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Audio

OS_BE20_013G

2020 Branded Entertainment Bronze Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Audio

OS_BE20_014B

2020 Branded Entertainment Silver Pencil

Accenture Interactive China / Shanghai

Yum China

Pocket Franchise

Mobile Apps

OS_BE20_015S

2020 Branded Entertainment Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Mobile Apps

OS_BE20_016B

2020 Branded Entertainment Bronze Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Mobile Apps

OS_BE20_017B

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

OS_BE20_031G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Branded Entertainment

OS_BE20_032G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Branded Entertainment

OS_BE20_033G

2020 Branded Entertainment Gold Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

OS_BE20_034G

2020 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Branded Entertainment

OS_BE20_035S

2020 Branded Entertainment Bronze Pencil

Droga5 / New York

HBO

For The Throne

Innovation in Branded Entertainment

OS_BE20_036B

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Experiential / Live Events

OS_BE20_023G

2020 Branded Entertainment Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Experiential / Live Events

OS_BE20_024S

2020 Branded Entertainment Bronze Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

OS_BE20_025B

2020 Branded Entertainment Merit Award

303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney

Audi Australia

Machine

Full Length Video / Single

OS_BE20_052M

2020 Branded Entertainment Merit Award

Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH

P&G

Out of the Shadows

Full Length Video / Single

OS_BE20_053M

2020 Branded Entertainment Merit Award

22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles

Baskin-Robbins

Scoops Ahoy: Operation Scoop Snoop

Craft / Use of Technology

OS_BE20_103M

2020 Branded Entertainment Merit Award

Facebook / Menlo Park

Portal from Facebook

Story Time on Portal

Craft / Use of Technology

OS_BE20_104M

2020 Branded Entertainment Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Craft / Use of Technology

OS_BE20_105M

2020 Branded Entertainment Merit Award

thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg

Brauerei C. & A. VELTINS GmbH & Co. KG

Spot The Bottle

Live Webcast

OS_BE20_054M

2020 Branded Entertainment Merit Award

DDB / Chicago

Miller Lite

Cantroller

Live Webcast

OS_BE20_055M

2020 Branded Entertainment Merit Award

Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm

Svenska Spel Sport & Casino

Grönborg Live

Live Webcast

OS_BE20_056M

2020 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York

Adobe

Creativity for All

User-Generated Content

OS_BE20_092M

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

User-Generated Content

OS_BE20_093M

2020 Branded Entertainment Merit Award

Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

User-Generated Content

OS_BE20_094M

2020 Branded Entertainment Merit Award

Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal

Fondation Émergence

Brutal Postings

User-Generated Content

OS_BE20_095M

2020 Branded Entertainment Merit Award

360i / New York + HBO / New York

HBO

Create #ForTheThrone

User-Generated Content

OS_BE20_096M

2020 Branded Entertainment Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

User-Generated Content

OS_BE20_097M

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