The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Effectiveness
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Category
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Category
Select Category
- Select Category
- Creative Effectiveness
- Multi-Country or Global
- Single Country or Region
Award
Agency
Client
Title
Category
Annual ID

The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand

The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand


For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand


Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity


Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity


THE TIME WE HAVE LEFT
Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand


Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand


Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity


Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand


Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand


IKEA Bedtime
Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand


Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand


The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Creative Effectiveness / Consumer / Brand


Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand


Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand


Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand


Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand


Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Multi-Country or Global / Non-Profit / Charity


Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand


The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand


SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand


Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand


Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity


Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity


A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity


Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Multi-Country or Global / Consumer / Brand


Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand


Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity


Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity


Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity


#NoKidsInCages
Agency: Badger & Winters / New York
Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity


Award:
2020 Creative Effectiveness Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G

Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G

Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_002G

Award:
2020 Creative Effectiveness Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_013G

Award:
2020 Creative Effectiveness Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_008G

Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
THE TIME WE HAVE LEFT
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_010S

Award:
2020 Creative Effectiveness Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Harmless Guns
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_003S

Award:
2020 Creative Effectiveness Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_004S

Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_009S

Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_011B

Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_012B

Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_005B

Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_006B

Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_007B

Award:
2020 Creative Effectiveness Merit Award
Agency:
JWT Folk / DUBLIN
Client:
An Post
Title:
Address Point - Breaking the homelessness cycle
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_023M

Award:
2020 Creative Effectiveness Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_024M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_025M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_026M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_027M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE20_034M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_014M

Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_017M

Award:
2020 Creative Effectiveness Merit Award
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_028M

Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_029M

Award:
2020 Creative Effectiveness Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_030M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_031M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_032M

Award:
2020 Creative Effectiveness Merit Award
Agency:
R/GA / New York + Wieden+Kennedy / Amsterdam
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_033M

Award:
2020 Creative Effectiveness Merit Award
Agency:
TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_018M

Award:
2020 Creative Effectiveness Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_019M

Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_020M

Award:
2020 Creative Effectiveness Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_021M
