The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
THE TIME WE HAVE LEFT Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Harmless Guns Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Multi-Country or Global / Consumer / Brand
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Multi-Country or Global / Non-Profit / Charity
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity
#NoKidsInCages Agency: Badger & Winters / New York Client: RAICES Category: Creative Effectiveness / Non-Profit / Charity
Project #ShowUs Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX Agency: Colenso BBDO / Auckland + Mars NZ / Auckland Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Creative Effectiveness Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Single Country or Region / Non-Profit / Charity

OS_CE20_013G

2020 Creative Effectiveness Silver Pencil

Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid

PERNOD RICARD - RUAVIEJA

THE TIME WE HAVE LEFT

Single Country or Region / Consumer / Brand

OS_CE20_010S

2020 Creative Effectiveness Bronze Pencil

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

OS_CE20_011B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Single Country or Region / Consumer / Brand

OS_CE20_012B

2020 Creative Effectiveness Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Creative Effectiveness / Non-Profit / Charity

OS_CE20_008G

2020 Creative Effectiveness Silver Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Creative Effectiveness / Non-Profit / Charity

OS_CE20_009S

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Creative Effectiveness Silver Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Harmless Guns

Creative Effectiveness / Consumer / Brand

OS_CE20_003S

2020 Creative Effectiveness Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

OS_CE20_004S

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

OS_CE20_006B

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Creative Effectiveness Merit Award

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Single Country or Region / Non-Profit / Charity

OS_CE20_028M

2020 Creative Effectiveness Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Single Country or Region / Non-Profit / Charity

OS_CE20_029M

2020 Creative Effectiveness Merit Award

CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney

Sydney Children's Hospitals Foundation

Curing Homesickness

Single Country or Region / Non-Profit / Charity

OS_CE20_030M

2020 Creative Effectiveness Merit Award

Loong / Beijing

Tencent Foundation, China Organ Donation

A Team of One

Single Country or Region / Non-Profit / Charity

OS_CE20_031M

2020 Creative Effectiveness Merit Award

Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica

Dove

Project #ShowUs

Multi-Country or Global / Consumer / Brand

OS_CE20_032M

2020 Creative Effectiveness Merit Award

R/GA / New York + Wieden+Kennedy / Amsterdam

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Multi-Country or Global / Consumer / Brand

OS_CE20_033M

2020 Creative Effectiveness Merit Award

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Multi-Country or Global / Non-Profit / Charity

OS_CE20_034M

2020 Creative Effectiveness Merit Award

JWT Folk / DUBLIN

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

OS_CE20_023M

2020 Creative Effectiveness Merit Award

MullenLowe / US

Burger King

Twitter Bait

Single Country or Region / Consumer / Brand

OS_CE20_024M

2020 Creative Effectiveness Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

OS_CE20_025M

2020 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Single Country or Region / Consumer / Brand

OS_CE20_026M

2020 Creative Effectiveness Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Single Country or Region / Consumer / Brand

OS_CE20_027M

2020 Creative Effectiveness Merit Award

TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Creative Effectiveness / Non-Profit / Charity

OS_CE20_018M

2020 Creative Effectiveness Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

OS_CE20_019M

2020 Creative Effectiveness Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Creative Effectiveness / Non-Profit / Charity

OS_CE20_020M

2020 Creative Effectiveness Merit Award

Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen

New Lives

Voiceless Women

Creative Effectiveness / Non-Profit / Charity

OS_CE20_021M

2020 Creative Effectiveness Merit Award

Badger & Winters / New York

RAICES

#NoKidsInCages

Creative Effectiveness / Non-Profit / Charity

OS_CE20_022M

2020 Creative Effectiveness Merit Award

Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica

Dove

Project #ShowUs

Creative Effectiveness / Consumer / Brand

OS_CE20_014M

2020 Creative Effectiveness Merit Award

GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati

P&G

The Most Undisruptive Radio Ads

Creative Effectiveness / Consumer / Brand

OS_CE20_015M

2020 Creative Effectiveness Merit Award

Colenso BBDO / Auckland + Mars NZ / Auckland

Pedigree

SelfieSTIX

Creative Effectiveness / Consumer / Brand

OS_CE20_016M

2020 Creative Effectiveness Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Creative Effectiveness / Consumer / Brand

OS_CE20_017M

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