The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Integrated Branding Campaign
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Integrated Branding Campaign
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Co-Promotions
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Integrated Branding
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Craft / Writing
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown Agency: Jones Knowles Ritchie / London Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding Campaign
It's OK Agency: Wieden+Kennedy / New York + HBO / New York Client: HBO Category: Integrated Branding Campaign
Hulu Sellouts x USWNT Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Integrated Branding Campaign
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Kentucky Fried Culture Agency: Wieden+Kennedy / Portland Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Microsoft and Netflix: A Big Strange Partnership Agency: CMD / Portland + Wasserman Media Group / Los Angeles Client: Microsoft Category: Integrated Branding Campaign
The Legendary Tour Agency: mortierbrigade / schaarbeek Client: PIAS Records Category: Integrated Branding Campaign
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Fix The World Agency: AMVBBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
The Decade Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Integrated Branding Campaign
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Integrated Branding Campaign
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Co-Promotions
Laundry Later Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Integrated Branding
Brandless Agency: Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody." Agency: HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation in Integrated Branding
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Integrated Branding

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_IG20_015G

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Brand Transformation

OS_IG20_007G

2020 Integrated Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Brand Transformation

OS_IG20_008G

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Integrated Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

OS_IG20_002S

2020 Integrated Silver Pencil

Droga5 / New York

HBO

For The Throne

Integrated Branding Campaign

OS_IG20_003S

2020 Integrated Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Integrated Branding Campaign

OS_IG20_004B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Integrated Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Integrated Branding Campaign

OS_IG20_006B

2020 Integrated Gold Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

OS_IG20_010G

2020 Integrated Bronze Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

OS_IG20_011B

2020 Integrated Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Co-Promotions

OS_IG20_012B

2020 Integrated Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Co-Promotions

OS_IG20_013B

2020 Integrated Bronze Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

OS_IG20_014B

2020 Integrated Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Integrated Branding

OS_IG20_016G

2020 Integrated Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Innovation in Integrated Branding

OS_IG20_017S

2020 Integrated Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

OS_IG20_018B

2020 Integrated Merit Award

AMVBBDO / London + BBDO / New York + MJZ / LA/London

Snickers

Fix The World

Craft / Writing

OS_IG20_043M

2020 Integrated Merit Award

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

OS_IG20_039M

2020 Integrated Merit Award

DENTSU INC. / Tokyo

Ezaki Glico Co., Ltd.

Pocky THE GIFT

Craft / Art Direction

OS_IG20_040M

2020 Integrated Merit Award

john st. / Toronto + Loblaw Companies Limited - no name / Toronto

Loblaw Companies Limited - no name

Advertising Campaign

Craft / Art Direction

OS_IG20_041M

2020 Integrated Merit Award

DDB NY / New York

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

OS_IG20_042M

2020 Integrated Merit Award

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

OS_IG20_036M

2020 Integrated Merit Award

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Integrated Branding Campaign

OS_IG20_019M

2020 Integrated Merit Award

Jones Knowles Ritchie / London

Burger King UK

Join the Meltdown

Integrated Branding Campaign

OS_IG20_020M

2020 Integrated Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated Branding Campaign

OS_IG20_021M

2020 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Integrated Branding Campaign

OS_IG20_022M

2020 Integrated Merit Award

Google Brand Studio / San Francisco

Google

The Most Searched

Integrated Branding Campaign

OS_IG20_023M

2020 Integrated Merit Award

AMVBBDO / London

Guinness

Clear

Integrated Branding Campaign

OS_IG20_024M

2020 Integrated Merit Award

Wieden+Kennedy / New York + HBO / New York

HBO

It's OK

Integrated Branding Campaign

OS_IG20_025M

2020 Integrated Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x USWNT

Integrated Branding Campaign

OS_IG20_026M

2020 Integrated Merit Award

adam&eveDDB / London + Blink Productions / London + Untold Studios / London

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Integrated Branding Campaign

OS_IG20_027M

2020 Integrated Merit Award

Wieden+Kennedy / Portland

Kentucky Fried Chicken

Kentucky Fried Culture

Integrated Branding Campaign

OS_IG20_028M

2020 Integrated Merit Award

CMD / Portland + Wasserman Media Group / Los Angeles

Microsoft

Microsoft and Netflix: A Big Strange Partnership

Integrated Branding Campaign

OS_IG20_029M

2020 Integrated Merit Award

mortierbrigade / schaarbeek

PIAS Records

The Legendary Tour

Integrated Branding Campaign

OS_IG20_030M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Integrated Branding Campaign

OS_IG20_031M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Integrated Branding Campaign

OS_IG20_032M

2020 Integrated Merit Award

AMVBBDO / London + BBDO / New York

Snickers

Fix The World

Integrated Branding Campaign

OS_IG20_033M

2020 Integrated Merit Award

Spotify In-House / New York

Spotify

The Decade Wrapped

Integrated Branding Campaign

OS_IG20_034M

2020 Integrated Merit Award

adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London

Unilever - Marmite

Mind Control

Integrated Branding Campaign

OS_IG20_035M

2020 Integrated Merit Award

GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek

Pringles

Trapped in Advertising

Co-Promotions

OS_IG20_037M

2020 Integrated Merit Award

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Later

Co-Promotions

OS_IG20_038M

2020 Integrated Merit Award

Wunderman Thompson UK / London

BT Sport

Unscripted

Innovation in Integrated Branding

OS_IG20_044M

2020 Integrated Merit Award

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Integrated Branding

OS_IG20_045M

2020 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco + Radical Media / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles

Doritos

Brandless

Innovation in Integrated Branding

OS_IG20_046M

2020 Integrated Merit Award

Droga5 / New York

HBO

For The Throne

Innovation in Integrated Branding

OS_IG20_047M

2020 Integrated Merit Award

HEIMAT, / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin

HORNBACH Baumarkt AG

"Democratic Art – An Ai Weiwei for everybody."

Innovation in Integrated Branding

OS_IG20_048M

2020 Integrated Merit Award

Uncommon Creative Studio / London + ITV / London

ITV

Britain Get Talking

Innovation in Integrated Branding

OS_IG20_049M

2020 Integrated Merit Award

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Innovation in Integrated Branding

OS_IG20_050M

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