The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Agency Rankings
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Discipline
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Discipline
Integrated
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- Best of Show
- Branded Entertainment
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Category
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Category
Innovation in Integrated Branding
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- Brand Transformation
- Co-Promotions
- Craft
- Innovation in Integrated Branding
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Filter
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Filter
Awards Archive
- Awards Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Integrated Branding
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation in Integrated Branding
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Innovation in Integrated Branding