The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Innovation in Interactive
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Interactive
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Innovation in Interactive
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Interactive
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Websites / Utility
In Rehearsal for Unbound
Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg
Client: Joburg Ballet Category: Online Advertising / Native Ads
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Websites
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Websites
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Websites
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Websites
Stonewall Forever
Agency: Stink Studios / New York
Client: The LGBT Community Center Category: Websites
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles
Client: Vimeo Category: Online-only Video / Campaign
Soffa Sans
Agency: Proximity / London + Hope & Glory / London
Client: IKEA UK Category: Craft / Art Direction
Culture & Conversations
Agency: Twitter / San Francisco
Client: Twitter Category: Craft / Art Direction
League of Legislators
Agency: TBWA\ Juniper Park / Toronto
Client: Brady United Category: Gaming / Branded Games
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Gaming / Branded Games
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Digital Experiential / Interactive Digital Installations
The Secret Sculpture
Agency: SERVICEPLAN GERMANY / Munich
Client: German child protection Association Category: Digital Experiential / Interactive Digital Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Digital Experiential / Interactive Digital Installations
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client: Porsche Category: Online-only Video / Single
Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Online-only Video / Single
First Shave
Agency: Grey Canada / Toronto + Grey / New York
Client: P&G Category: Online-only Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Single
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Pre-Roll - Single
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Craft / Writing
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online-only Video / Pre-Roll - Campaign
Annual ID:
OS_IN20_046M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_073M
Award:
2020 Interactive & Online Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_041M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Annual ID:
OS_IN20_074M
Award:
2020 Interactive & Online Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Innovation in Interactive
Annual ID:
OS_IN20_075M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Innovation in Interactive
Annual ID:
OS_IN20_076M
Award:
2020 Interactive & Online Merit Award
Agency:
Disney Yellow Shoes / Orlando
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Interactive
Annual ID:
OS_IN20_077M
Award:
2020 Interactive & Online Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Websites / Utility
Annual ID:
OS_IN20_040M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg
Client:
Joburg Ballet
Title:
In Rehearsal for Unbound
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_042M
Award:
2020 Interactive & Online Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Websites
Annual ID:
OS_IN20_034M
Award:
2020 Interactive & Online Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Websites
Annual ID:
OS_IN20_035M
Award:
2020 Interactive & Online Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Websites
Annual ID:
OS_IN20_036M
Award:
2020 Interactive & Online Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Websites
Annual ID:
OS_IN20_037M
Award:
2020 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Websites
Annual ID:
OS_IN20_038M
Award:
2020 Interactive & Online Merit Award
Agency:
Stink Studios / New York
Client:
The LGBT Community Center
Title:
Stonewall Forever
Category:
Websites
Annual ID:
OS_IN20_039M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_055M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_056M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
The Answer Is Squarespace
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_057M
Award:
2020 Interactive & Online Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_058M
Award:
2020 Interactive & Online Merit Award
Agency:
FIG / New York + Arts & Sciences / Los Angeles
Client:
Vimeo
Title:
Vimeo Can Help
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_059M
Award:
2020 Interactive & Online Merit Award
Agency:
Proximity / London + Hope & Glory / London
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Annual ID:
OS_IN20_067M
Award:
2020 Interactive & Online Merit Award
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
Culture & Conversations
Category:
Craft / Art Direction
Annual ID:
OS_IN20_068M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\ Juniper Park / Toronto
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_066M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_060M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
German child protection Association
Title:
The Secret Sculpture
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_061M
Award:
2020 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_062M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_063M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Annual ID:
OS_IN20_047M
Award:
2020 Interactive & Online Merit Award
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Annual ID:
OS_IN20_048M
Award:
2020 Interactive & Online Merit Award
Agency:
Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Annual ID:
OS_IN20_049M
Award:
2020 Interactive & Online Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Online-only Video / Single
Annual ID:
OS_IN20_050M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Annual ID:
OS_IN20_051M
Award:
2020 Interactive & Online Merit Award
Agency:
Grey Canada / Toronto + Grey / New York
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Annual ID:
OS_IN20_052M
Award:
2020 Interactive & Online Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Annual ID:
OS_IN20_053M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Annual ID:
OS_IN20_054M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_064M
Award:
2020 Interactive & Online Merit Award
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_045M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Craft / Writing
Annual ID:
OS_IN20_069M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Annual ID:
OS_IN20_070M