The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online-only Video / Pre-Roll - Single
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Gaming / Branded Games
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Gaming / Branded Games
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Online Advertising / Display Ads
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online-only Video / Single
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Single
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Websites / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Interactive
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Interactive
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Pre-Roll - Single
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles
Client: Vimeo Category: Online-only Video / Campaign
In Rehearsal for Unbound
Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg
Client: Joburg Ballet Category: Online Advertising / Native Ads
League of Legislators
Agency: TBWA\ Juniper Park / Toronto
Client: Brady United Category: Gaming / Branded Games
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Gaming / Branded Games
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Craft / Writing
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Websites
Award:
2020 Interactive & Online Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Annual ID:
OS_IN20_001G
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_009B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_010B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_011B
Award:
2020 Interactive & Online Silver Pencil
Agency:
DentsuBos / Toronto + Brita / Toronto
Client:
Brita
Title:
The Walkumentary
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_016S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_012B
Award:
2020 Interactive & Online Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_025G
Award:
2020 Interactive & Online Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_026G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_013G
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Interactive & Online Silver Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_014S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Interactive & Online Gold Pencil
Agency:
Ben Feist / Toronto
Client:
Self
Title:
Apollo in Real Time
Category:
Websites
Annual ID:
OS_IN20_002G
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_IN20_003S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
BETC / Paris
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Annual ID:
OS_IN20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Websites
Annual ID:
OS_IN20_006B
Award:
2020 Interactive & Online Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Annual ID:
OS_IN20_017G
Award:
2020 Interactive & Online Silver Pencil
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Annual ID:
OS_IN20_018S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Annual ID:
OS_IN20_019B
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_020G
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Craft / Art Direction
Annual ID:
OS_IN20_027B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Annual ID:
OS_IN20_028B
Award:
2020 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Websites / Utility
Annual ID:
OS_IN20_007S
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Annual ID:
OS_IN20_008S
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Annual ID:
OS_IN20_031G
Award:
2020 Interactive & Online Silver Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Interactive
Annual ID:
OS_IN20_032S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Annual ID:
OS_IN20_033B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Immersive Digital Spaces
Annual ID:
OS_IN20_021B
Award:
2020 Interactive & Online Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_022S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_023B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_024B
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_030G
Award:
2020 Interactive & Online Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_041M
Award:
2020 Interactive & Online Merit Award
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Annual ID:
OS_IN20_045M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_055M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_056M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
The Answer Is Squarespace
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_057M
Award:
2020 Interactive & Online Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_058M
Award:
2020 Interactive & Online Merit Award
Agency:
FIG / New York + Arts & Sciences / Los Angeles
Client:
Vimeo
Title:
Vimeo Can Help
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_059M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg
Client:
Joburg Ballet
Title:
In Rehearsal for Unbound
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_042M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\ Juniper Park / Toronto
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_066M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Craft / Writing
Annual ID:
OS_IN20_069M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Annual ID:
OS_IN20_070M
Award:
2020 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Annual ID:
OS_IN20_071M
Award:
2020 Interactive & Online Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Websites
Annual ID:
OS_IN20_034M
Award:
2020 Interactive & Online Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Websites
Annual ID:
OS_IN20_035M
