The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Websites / E-Commerce
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce
The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Gaming / Branded Games
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Apollo in Real Time Agency: Ben Feist / Toronto Client: Self Category: Websites
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
APARTMENTEKA Agency: Instinct / Moscow Client: IKEA Category: Websites
Beesexual Agency: BETC / Paris Client: Pornhub Category: Websites
Your 2019 Wrapped Agency: Spotify In-House / New York Client: Spotify Category: Websites
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Craft / Art Direction
Web of Infamy Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Interactive
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Pay Per Beer Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online-only Video / Campaign
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help Agency: FIG / New York + Arts & Sciences / Los Angeles Client: Vimeo Category: Online-only Video / Campaign
In Rehearsal for Unbound Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg Client: Joburg Ballet Category: Online Advertising / Native Ads
League of Legislators Agency: TBWA\ Juniper Park / Toronto Client: Brady United Category: Gaming / Branded Games
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Gaming / Branded Games
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Online Advertising / Display Ads
Read Upright Agency: Heimat / Zürich Client: Kieser Training Category: Online Advertising / Display Ads
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Craft / Writing
Tales From The Drain Agency: Energy BBDO / Chicago Client: SC Johnson Category: Craft / Writing
Creative Types Personality Test Agency: Adobe / San Francisco + Anyways Creative / London Client: Adobe Category: Websites
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Websites

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Interactive & Online Bronze Pencil

Publicis Italy / Milan

Diesel

Side:Biz

Websites / E-Commerce

OS_IN20_009B

2020 Interactive & Online Bronze Pencil

Ogilvy Brasil / São Paulo

Petz

Pet-Commerce

Websites / E-Commerce

OS_IN20_010B

2020 Interactive & Online Bronze Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Websites / E-Commerce

OS_IN20_011B

2020 Interactive & Online Silver Pencil

DentsuBos / Toronto + Brita / Toronto

Brita

The Walkumentary

Online-only Video / Pre-Roll - Single

OS_IN20_016S

2020 Interactive & Online Bronze Pencil

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Online Advertising / Native Ads

OS_IN20_012B

2020 Interactive & Online Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Gaming / Branded Games

OS_IN20_025G

2020 Interactive & Online Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming / Branded Games

OS_IN20_026G

2020 Interactive & Online Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Online Advertising / Display Ads

OS_IN20_013G

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Interactive & Online Silver Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online-only Video / Interactive Video

OS_IN20_014S

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Interactive & Online Gold Pencil

Ben Feist / Toronto

Self

Apollo in Real Time

Websites

OS_IN20_002G

2020 Interactive & Online Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_IN20_003S

2020 Interactive & Online Silver Pencil

Instinct / Moscow

IKEA

APARTMENTEKA

Websites

OS_IN20_004S

2020 Interactive & Online Bronze Pencil

BETC / Paris

Pornhub

Beesexual

Websites

OS_IN20_005B

2020 Interactive & Online Bronze Pencil

Spotify In-House / New York

Spotify

Your 2019 Wrapped

Websites

OS_IN20_006B

2020 Interactive & Online Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online-only Video / Single

OS_IN20_017G

2020 Interactive & Online Silver Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online-only Video / Single

OS_IN20_018S

2020 Interactive & Online Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

OS_IN20_019B

2020 Interactive & Online Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Digital Experiential / Interactive Digital Installations

OS_IN20_020G

2020 Interactive & Online Bronze Pencil

Apple / Cupertino

Apple

AirPods Pro

Craft / Art Direction

OS_IN20_027B

2020 Interactive & Online Bronze Pencil

72andSunny / New York + Smirnoff / Global

Smirnoff

Web of Infamy

Craft / Art Direction

OS_IN20_028B

2020 Interactive & Online Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Websites / Utility

OS_IN20_007S

2020 Interactive & Online Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

OS_IN20_008S

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

OS_IN20_031G

2020 Interactive & Online Silver Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Innovation in Interactive

OS_IN20_032S

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Interactive & Online Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Immersive Digital Spaces

OS_IN20_021B

2020 Interactive & Online Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_022S

2020 Interactive & Online Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_023B

2020 Interactive & Online Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_024B

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_IN20_030G

2020 Interactive & Online Merit Award

Africa / Sao Paulo

AB Inbev (Brahma)

Pay Per Beer

Websites / E-Commerce

OS_IN20_041M

2020 Interactive & Online Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Pre-Roll - Single

OS_IN20_045M

2020 Interactive & Online Merit Award

Publicis Italy / Milan

Diesel

Be a Follower

Online-only Video / Campaign

OS_IN20_055M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Online-only Video / Campaign

OS_IN20_056M

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

The Answer Is Squarespace

Online-only Video / Campaign

OS_IN20_057M

2020 Interactive & Online Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Online-only Video / Campaign

OS_IN20_058M

2020 Interactive & Online Merit Award

FIG / New York + Arts & Sciences / Los Angeles

Vimeo

Vimeo Can Help

Online-only Video / Campaign

OS_IN20_059M

2020 Interactive & Online Merit Award

TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg

Joburg Ballet

In Rehearsal for Unbound

Online Advertising / Native Ads

OS_IN20_042M

2020 Interactive & Online Merit Award

TBWA\ Juniper Park / Toronto

Brady United

League of Legislators

Gaming / Branded Games

OS_IN20_065M

2020 Interactive & Online Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Gaming / Branded Games

OS_IN20_066M

2020 Interactive & Online Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Online Advertising / Display Ads

OS_IN20_043M

2020 Interactive & Online Merit Award

Heimat / Zürich

Kieser Training

Read Upright

Online Advertising / Display Ads

OS_IN20_044M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Craft / Writing

OS_IN20_069M

2020 Interactive & Online Merit Award

DDB / Chicago

Mars Wrigley

Skittles Witch

Craft / Writing

OS_IN20_070M

2020 Interactive & Online Merit Award

Energy BBDO / Chicago

SC Johnson

Tales From The Drain

Craft / Writing

OS_IN20_071M

2020 Interactive & Online Merit Award

Adobe / San Francisco + Anyways Creative / London

Adobe

Creative Types Personality Test

Websites

OS_IN20_034M

2020 Interactive & Online Merit Award

Apple / Cupertino

Apple

AirPods Pro

Websites

OS_IN20_035M

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