The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
The Bat Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single
Revenge of the Fishmoth Agency: Ogilvy South Africa / Johannesburg Client: Tiger Brands Category: Craft / Writing - Single
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Custom Content
Abuse Disclaimers Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá Client: AB InBev Category: Custom Content
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content
Save Our Libraries Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Craft / Writing - Campaign
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Craft / Writing - Campaign
The Last Germ: Writing Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
OREO Music Box Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries Agency: TBWA\ Juniper Park / Toronto Client: Save Our Libraries Category: Broadcast / Campaign
MORE LIKELY Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
The ad that aired once. Agency: Rethink / Montreal/Vancouver/Toronto + Studios Apollo / Montreal Client: Fondation Émergence Category: Broadcast / Single
Life Inside Of You Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig Client: Johnson and Johnson Philippines Category: Broadcast / Single
The Last Germ: Life Regrets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
MORE LIKELY Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
Xantenyx Agency: Arnold Worldwide / Boston Client: Monster.com Category: Craft / Writing - Single
The Last Germ: Life Regrets - Writing Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto Client: SingleCut Beersmiths Category: Craft / Use of Music
For the Record Agency: Publicis North America / New York + Harbor Picture Company / New York Client: Citibank Category: Custom Content
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Custom Content
Bucket Bangers Agency: SID LEE / PARIS Client: KFC Category: Custom Content
OCEAN VINYL Agency: Havas / London + One Green Bean / London Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Custom Content
Meet Q, The Genderless Voice Agency: VIRTUE / Copenhagen Client: Copenhagen Pride Category: Experiential Radio & Audio
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Experiential Radio & Audio
B Studios: Radio/Audio Agency: Ogilvy / Chicago Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Experiential Radio & Audio

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Bat

Broadcast / Single

OS_RA20_002B

2020 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Broadcast / Single

OS_RA20_003B

2020 Radio & Audio Bronze Pencil

Ogilvy South Africa / Johannesburg

Tiger Brands

Revenge of the Fishmoth

Craft / Writing - Single

OS_RA20_016B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Use of Music

OS_RA20_023B

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Custom Content

OS_RA20_008G

2020 Radio & Audio Bronze Pencil

MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá

AB InBev

Abuse Disclaimers

Custom Content

OS_RA20_009B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Custom Content

OS_RA20_010B

2020 Radio & Audio Bronze Pencil

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Custom Content

OS_RA20_011B

2020 Radio & Audio Gold Pencil

TBWA\ Juniper Park / Toronto

Save Our Libraries

Save Our Libraries

Craft / Writing - Campaign

OS_RA20_017G

2020 Radio & Audio Gold Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Craft / Writing - Campaign

OS_RA20_018G

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Writing - Campaign

OS_RA20_019S

2020 Radio & Audio Silver Pencil

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Craft / Writing - Campaign

OS_RA20_020S

2020 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Writing Campaign

Craft / Writing - Campaign

OS_RA20_021S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Writing - Campaign

OS_RA20_022B

2020 Radio & Audio Gold Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Experiential Radio & Audio

OS_RA20_012G

2020 Radio & Audio Silver Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential Radio & Audio

OS_RA20_013S

2020 Radio & Audio Silver Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Experiential Radio & Audio

OS_RA20_014S

2020 Radio & Audio Silver Pencil

MullenLowe / Singapore + MullenLowe / London

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

OS_RA20_015S

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Radio & Audio

OS_RA20_024G

2020 Radio & Audio Gold Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Innovation in Radio & Audio

OS_RA20_025G

2020 Radio & Audio Silver Pencil

The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA

OREO

OREO Music Box

Innovation in Radio & Audio

OS_RA20_026S

2020 Radio & Audio Silver Pencil

Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati

P&G

The Most Undisruptive Radio Ads

Innovation in Radio & Audio

OS_RA20_027S

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Broadcast / Campaign

OS_RA20_004S

2020 Radio & Audio Silver Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Broadcast / Campaign

OS_RA20_005S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Broadcast / Campaign

OS_RA20_006B

2020 Radio & Audio Bronze Pencil

TBWA\ Juniper Park / Toronto

Save Our Libraries

Save Our Libraries

Broadcast / Campaign

OS_RA20_007B

2020 Radio & Audio Merit Award

AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA

AFRICA HEALTH PLACEMENTS

MORE LIKELY

Broadcast / Single

OS_RA20_028M

2020 Radio & Audio Merit Award

Rethink / Montreal/Vancouver/Toronto + Studios Apollo / Montreal

Fondation Émergence

The ad that aired once.

Broadcast / Single

OS_RA20_029M

2020 Radio & Audio Merit Award

McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig

Johnson and Johnson Philippines

Life Inside Of You

Broadcast / Single

OS_RA20_030M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Life Regrets - Broadcast

Broadcast / Single

OS_RA20_031M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: List of Buckets - Broadcast

Broadcast / Single

OS_RA20_032M

2020 Radio & Audio Merit Award

AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA

AFRICA HEALTH PLACEMENTS

MORE LIKELY

Craft / Writing - Single

OS_RA20_054M

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Craft / Writing - Single

OS_RA20_055M

2020 Radio & Audio Merit Award

Arnold Worldwide / Boston

Monster.com

Xantenyx

Craft / Writing - Single

OS_RA20_056M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Life Regrets - Writing

Craft / Writing - Single

OS_RA20_057M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Therapy - Writing

Craft / Writing - Single

OS_RA20_058M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Use of Music

OS_RA20_061M

2020 Radio & Audio Merit Award

Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto

SingleCut Beersmiths

Big in Japan

Craft / Use of Music

OS_RA20_062M

2020 Radio & Audio Merit Award

Publicis North America / New York + Harbor Picture Company / New York

Citibank

For the Record

Custom Content

OS_RA20_042M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Custom Content

OS_RA20_043M

2020 Radio & Audio Merit Award

Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

DB Breweries

I'm Drinking It For You

Custom Content

OS_RA20_044M

2020 Radio & Audio Merit Award

SID LEE / PARIS

KFC

Bucket Bangers

Custom Content

OS_RA20_045M

2020 Radio & Audio Merit Award

Havas / London + One Green Bean / London

SHARPS BREWERY

OCEAN VINYL

Custom Content

OS_RA20_046M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Custom Content

OS_RA20_047M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Custom Content

OS_RA20_048M

2020 Radio & Audio Merit Award

VIRTUE / Copenhagen

Copenhagen Pride

Meet Q, The Genderless Voice

Experiential Radio & Audio

OS_RA20_049M

2020 Radio & Audio Merit Award

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Experiential Radio & Audio

OS_RA20_050M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Scrubbing Bubbles

B Studios: Radio/Audio

Experiential Radio & Audio

OS_RA20_051M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Experiential Radio & Audio

OS_RA20_052M

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