The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Craft / Writing - Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
The Last Germ: Therapy - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Single
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
The ad that aired once.
Agency: Rethink + Studios Apollo / Montreal
Client: Fondation Émergence Category: Broadcast / Single
Life Inside Of You
Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client: Johnson and Johnson Philippines Category: Broadcast / Single
The Last Germ: Life Regrets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
How to Play
Agency: Arnold Worldwide / Boston + Soundtrack / Boston
Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Broadcast / Campaign
FlyNet - Father (75") / Party (67")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Broadcast / Campaign
The Last Germ: Broadcast Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Campaign
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand Category: Broadcast / Campaign
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Craft / Sound Design
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Experiential Radio & Audio
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern
Client: SBB AG Category: Experiential Radio & Audio
B Studios: Radio/Audio
Agency: Ogilvy / Chicago
Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
Journey to the Moon
Agency: VMLY&R / Memphis + US Navy / USA
Client: US Navy Category: Experiential Radio & Audio
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York
Client: Citibank Category: Custom Content
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
The Growing Debate podcast
Agency: Bader Rutter / Milwaukee
Client: Corteva Agriscience Category: Online / Branded Podcast
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Online / Branded Podcast
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_054M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_055M
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
Xantenyx
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_056M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_057M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Therapy - Writing
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_058M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Annual ID:
OS_RA20_028M
Award:
2020 Radio & Audio Merit Award
Agency:
Rethink + Studios Apollo / Montreal
Client:
Fondation Émergence
Title:
The ad that aired once.
Category:
Broadcast / Single
Annual ID:
OS_RA20_029M
Award:
2020 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client:
Johnson and Johnson Philippines
Title:
Life Inside Of You
Category:
Broadcast / Single
Annual ID:
OS_RA20_030M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_031M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: List of Buckets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_032M
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Soundtrack / Boston
Client:
Aspen Institute's Project Play
Title:
How to Play
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_033M
Award:
2020 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client:
BBC Studio
Title:
Secret Life of 4yr Olds
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_034M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75") / Party (67")
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_035M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_036M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Broadcast Campaign
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_037M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_038M
Award:
2020 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client:
BBC Studio
Title:
Secret Life of 4yr Olds
Category:
Craft / Sound Design
Annual ID:
OS_RA20_059M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Craft / Sound Design
Annual ID:
OS_RA20_060M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_049M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Switzerland AG / Zürich + SBB AG / Bern
Client:
SBB AG
Title:
RailTales
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_050M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Scrubbing Bubbles
Title:
B Studios: Radio/Audio
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_051M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_052M
Award:
2020 Radio & Audio Merit Award
Agency:
VMLY&R / Memphis + US Navy / USA
Client:
US Navy
Title:
Journey to the Moon
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_053M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Use of Music
Annual ID:
OS_RA20_061M
Award:
2020 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Craft / Use of Music
Annual ID:
OS_RA20_062M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Radio & Audio Merit Award
Agency:
Publicis North America / New York + Harbor Picture Company / New York
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Annual ID:
OS_RA20_042M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Custom Content
Annual ID:
OS_RA20_043M
Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M
Award:
2020 Radio & Audio Merit Award
Agency:
SID LEE / PARIS
Client:
KFC
Title:
Bucket Bangers
Category:
Custom Content
Annual ID:
OS_RA20_045M
Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Annual ID:
OS_RA20_047M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Custom Content
Annual ID:
OS_RA20_048M
Award:
2020 Radio & Audio Merit Award
Agency:
Bader Rutter / Milwaukee
Client:
Corteva Agriscience
Title:
The Growing Debate podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_039M
Award:
2020 Radio & Audio Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
The Gurls Talk Podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_040M