The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Broadcast / Campaign
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Broadcast / Campaign
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Radio & Audio
OREO Music Box
Agency: The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev Category: Custom Content
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern
Client: SBB AG Category: Custom Content
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
The Bat
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Single
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Craft / Writing - Campaign
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Experiential Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Sivantos GmbH Category: Experiential Radio & Audio
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
How to Play
Agency: Arnold Worldwide / Boston + Soundtrack / Boston
Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Broadcast / Campaign
FlyNet - Father (75") / Party (67")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Broadcast / Campaign
The Last Germ: Broadcast Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Campaign
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand Category: Broadcast / Campaign
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York
Client: Citibank Category: Custom Content
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Custom Content
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_004S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_005S
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_006B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_007B
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_024G
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_025G
Award:
2020 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond, VA + OREO / East Hanover, New Jersey + Radical Media / Los Angeles, CA
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_026S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_027S
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Annual ID:
OS_RA20_008G
Award:
2020 Radio & Audio Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Annual ID:
OS_RA20_009B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Custom Content
Annual ID:
OS_RA20_010B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Switzerland AG / Zürich + SBB AG / Bern
Client:
SBB AG
Title:
RailTales
Category:
Custom Content
Annual ID:
OS_RA20_011B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_016B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Bat
Category:
Broadcast / Single
Annual ID:
OS_RA20_002B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Broadcast / Single
Annual ID:
OS_RA20_003B
Award:
2020 Radio & Audio Gold Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_017G
Award:
2020 Radio & Audio Gold Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_018G
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_019S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_020S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_021S
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_022B
Award:
2020 Radio & Audio Gold Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_012G
Award:
2020 Radio & Audio Silver Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_013S
Award:
2020 Radio & Audio Silver Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_014S
Award:
2020 Radio & Audio Silver Pencil
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Sivantos GmbH
Title:
Life Melodies
Category:
Experiential Radio & Audio
Annual ID:
OS_RA20_015S
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Use of Music
Annual ID:
OS_RA20_023B
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Soundtrack / Boston
Client:
Aspen Institute's Project Play
Title:
How to Play
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_033M
Award:
2020 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client:
BBC Studio
Title:
Secret Life of 4yr Olds
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_034M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75") / Party (67")
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_035M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_036M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Broadcast Campaign
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_037M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_038M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Radio & Audio Merit Award
Agency:
Publicis North America / New York + Harbor Picture Company / New York
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Annual ID:
OS_RA20_042M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Custom Content
Annual ID:
OS_RA20_043M
Award:
2020 Radio & Audio Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Custom Content
Annual ID:
OS_RA20_044M
Award:
2020 Radio & Audio Merit Award
Agency:
SID LEE / PARIS
Client:
KFC
Title:
Bucket Bangers
Category:
Custom Content
Annual ID:
OS_RA20_045M
Award:
2020 Radio & Audio Merit Award
Agency:
Havas / London + One Green Bean / London
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Annual ID:
OS_RA20_046M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Custom Content
Annual ID:
OS_RA20_047M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Custom Content
Annual ID:
OS_RA20_048M
