The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Grave of Thrones Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Brand Installations
Perussian Prices Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Brand Installations
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Brand Installations
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Craft / Use of Technology
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Craft / Art Direction
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Craft / Art Direction
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Immersive Spaces
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Immersive Spaces
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Storytelling
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Craft / Storytelling
Story Time Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest Client: Telekom Romania Category: Craft / Storytelling
A Space for Being Agency: Google LLC / Mountain view Client: Google Inc Category: Responsive Environments
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Clear Agency: AMV BBDO / London Client: Guinness Category: Events / Stunts / Competitions
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Events / Stunts / Competitions
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
SickKids Airbnb Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Events / Stunts / Competitions

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Experiential & Immersive Gold Pencil

Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney

Foxtel

Grave of Thrones

Craft / Art Direction

OS_EX20_018G

2020 Experiential & Immersive Gold Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Responsive Environments

OS_EX20_011G

2020 Experiential & Immersive Gold Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

OS_EX20_002G

2020 Experiential & Immersive Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_014G

2020 Experiential & Immersive Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Brand Installations

OS_EX20_004G

2020 Experiential & Immersive Gold Pencil

FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima

Plaza Vea

Perussian Prices

Brand Installations

OS_EX20_005G

2020 Experiential & Immersive Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

OS_EX20_022G

2020 Experiential & Immersive Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Experiential

OS_EX20_025G

2020 Experiential & Immersive Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Immersive Spaces

OS_EX20_009S

2020 Experiential & Immersive Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Craft / Storytelling

OS_EX20_021S

2020 Experiential & Immersive Silver Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_015S

2020 Experiential & Immersive Silver Pencil

BETC / Paris

Lacoste

Crocodile Free

Brand Installations

OS_EX20_006S

2020 Experiential & Immersive Silver Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Brand Installations

OS_EX20_007S

2020 Experiential & Immersive Silver Pencil

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Brand Installations

OS_EX20_008S

2020 Experiential & Immersive Silver Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Craft / Use of Sound

OS_EX20_023S

2020 Experiential & Immersive Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

OS_EX20_026S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Innovation in Experiential

OS_EX20_027S

2020 Experiential & Immersive Silver Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Innovation in Experiential

OS_EX20_028S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_EX20_019S

2020 Experiential & Immersive Silver Pencil

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Craft / Use of Technology

OS_EX20_020S

2020 Experiential & Immersive Bronze Pencil

Cheil Worldwide / Seoul + Tangible Interaction / Vancouver

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

OS_EX20_010B

2020 Experiential & Immersive Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Responsive Environments

OS_EX20_012B

2020 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Responsive Environments

OS_EX20_013B

2020 Experiential & Immersive Bronze Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Events / Stunts / Competitions

OS_EX20_003B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_016B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_017B

2020 Experiential & Immersive Bronze Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Craft / Data Visualization

OS_EX20_024B

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Craft / Art Direction

OS_EX20_062M

2020 Experiential & Immersive Merit Award

Sid Lee / Montreal

CN

CN100 - A Moving Celebration

Craft / Art Direction

OS_EX20_063M

2020 Experiential & Immersive Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Craft / Art Direction

OS_EX20_064M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_EX20_065M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Immersive Spaces

OS_EX20_053M

2020 Experiential & Immersive Merit Award

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Immersive Spaces

OS_EX20_054M

2020 Experiential & Immersive Merit Award

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Storytelling

OS_EX20_073M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Craft / Storytelling

OS_EX20_074M

2020 Experiential & Immersive Merit Award

Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest

Telekom Romania

Story Time

Craft / Storytelling

OS_EX20_075M

2020 Experiential & Immersive Merit Award

Google LLC / Mountain view

Google Inc

A Space for Being

Responsive Environments

OS_EX20_055M

2020 Experiential & Immersive Merit Award

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Responsive Environments

OS_EX20_056M

2020 Experiential & Immersive Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Responsive Environments

OS_EX20_057M

2020 Experiential & Immersive Merit Award

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

OS_EX20_030M

2020 Experiential & Immersive Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

OS_EX20_031M

2020 Experiential & Immersive Merit Award

AMV BBDO / London

Guinness

Clear

Events / Stunts / Competitions

OS_EX20_032M

2020 Experiential & Immersive Merit Award

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Events / Stunts / Competitions

OS_EX20_033M

2020 Experiential & Immersive Merit Award

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Events / Stunts / Competitions

OS_EX20_034M

2020 Experiential & Immersive Merit Award

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

OS_EX20_035M

2020 Experiential & Immersive Merit Award

Ogilvy / Chicago + Sargento / Plymouth

Sargento

World's Slowest Pizza Delivery

Events / Stunts / Competitions

OS_EX20_036M

2020 Experiential & Immersive Merit Award

SERVICEPLAN GERMANY / Munich

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

OS_EX20_037M

2020 Experiential & Immersive Merit Award

No Fixed Address / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids Airbnb

Events / Stunts / Competitions

OS_EX20_038M

Follow Us