The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Data Visualization
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments

2020 Experiential & Immersive Bronze Pencil

Cheil Worldwide / Seoul + Tangible Interaction / Vancouver

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

OS_EX20_010B

2020 Experiential & Immersive Bronze Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Events / Stunts / Competitions

OS_EX20_003B

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_016B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_017B

2020 Experiential & Immersive Bronze Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Craft / Data Visualization

OS_EX20_024B

2020 Experiential & Immersive Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Responsive Environments

OS_EX20_012B

2020 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Responsive Environments

OS_EX20_013B

Follow Us