The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Visual & Audio Craft / Animation
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: UX / UI / Interface Design
Stonewall Forever Agency: Stink Studios / New York Client: The LGBT Community Center Category: UX / UI / Interface Design
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Innovation in Digital Craft
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Digital Craft
IKEA. SHOPPING LULLABY Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound
GAME CHRONICLE Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: UX / UI / User Experience
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / User Experience
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Flipkart Hagglebot Agency: Dentsu Webchutney / Bengaluru Client: Flipkart Internet Private Limited Category: Use of Smart Devices & Voice Assistants
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Memory Lane Agency: Accenture Interactive / Stockholm Client: Stockholm Exergi AB Category: Use of Smart Devices & Voice Assistants
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: UX / UI / Utility
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: UX / UI / Utility
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: UX / UI / Utility
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Cross-Channel UX / UI / Digital / Physical
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Cross-Channel UX / UI / Digital / Physical
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Cross-Channel UX / UI / Digital / Physical
ECHOs Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
Metro Exodus: Artyom's Nightmare Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema Client: Deep Silver Category: Visual & Audio Craft / Animation

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / Interface Design

OS_DC20_005B

2020 Digital Craft Gold Pencil

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

OS_DC20_019G

2020 Digital Craft Bronze Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

OS_DC20_013B

2020 Digital Craft Bronze Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Visual & Audio Craft / Visual Effects

OS_DC20_014B

2020 Digital Craft Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

OS_DC20_004S

2020 Digital Craft Gold Pencil

Wunderman Thompson UK / London

BT Sport

Unscripted

Creative Use of Data

OS_DC20_009G

2020 Digital Craft Silver Pencil

KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow

TV Rain

AI VERSUS

Creative Use of Data

OS_DC20_010S

2020 Digital Craft Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Creative Use of Data

OS_DC20_011S

2020 Digital Craft Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data

OS_DC20_012B

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

OS_DC20_002G

2020 Digital Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

UX / UI / Utility

OS_DC20_003B

2020 Digital Craft Silver Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

OS_DC20_006S

2020 Digital Craft Silver Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

OS_DC20_007S

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

OS_DC20_008B

2020 Digital Craft Bronze Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Eggs McMuffin

Visual & Audio Craft / Animation

OS_DC20_015B

2020 Digital Craft Bronze Pencil

GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku

Wild Aid

Hankograph

Visual & Audio Craft / Animation

OS_DC20_016B

2020 Digital Craft Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

OS_DC20_017G

2020 Digital Craft Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

OS_DC20_018S

2020 Digital Craft Merit Award

Jung von Matt/Limmat / Zurich

Samsung Switzerland

A Touch of History

UX / UI / Interface Design

OS_DC20_025M

2020 Digital Craft Merit Award

Stink Studios / New York

The LGBT Community Center

Stonewall Forever

UX / UI / Interface Design

OS_DC20_026M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Innovation in Digital Craft

OS_DC20_050M

2020 Digital Craft Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

Innovation in Digital Craft

OS_DC20_051M

2020 Digital Craft Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Digital Craft

OS_DC20_052M

2020 Digital Craft Merit Award

Instinct / Moscow

IKEA

IKEA. SHOPPING LULLABY

Visual & Audio Craft / Sound

OS_DC20_048M

2020 Digital Craft Merit Award

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

OS_DC20_049M

2020 Digital Craft Merit Award

ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo

All Nippon Airways

GAME CHRONICLE

UX / UI / User Experience

OS_DC20_023M

2020 Digital Craft Merit Award

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / User Experience

OS_DC20_024M

2020 Digital Craft Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Creative Use of Data

OS_DC20_038M

2020 Digital Craft Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

OS_DC20_039M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data

OS_DC20_040M

2020 Digital Craft Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data

OS_DC20_041M

2020 Digital Craft Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data

OS_DC20_042M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data

OS_DC20_043M

2020 Digital Craft Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data

OS_DC20_044M

2020 Digital Craft Merit Award

McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London

Alzheimer's Society

My Carer

Use of Smart Devices & Voice Assistants

OS_DC20_027M

2020 Digital Craft Merit Award

Dentsu Webchutney / Bengaluru

Flipkart Internet Private Limited

Flipkart Hagglebot

Use of Smart Devices & Voice Assistants

OS_DC20_028M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Use of Smart Devices & Voice Assistants

OS_DC20_029M

2020 Digital Craft Merit Award

FCB / Toronto

Responsible Gambling Council

YOU-turn

Use of Smart Devices & Voice Assistants

OS_DC20_030M

2020 Digital Craft Merit Award

Accenture Interactive / Stockholm

Stockholm Exergi AB

Memory Lane

Use of Smart Devices & Voice Assistants

OS_DC20_031M

2020 Digital Craft Merit Award

Mojo Supermarket / New York

GiveHerABreak

GiveHerABreak - Break The Oscars

UX / UI / Utility

OS_DC20_020M

2020 Digital Craft Merit Award

R/GA / Portland

Nike

Hey Google, Ask Nike

UX / UI / Utility

OS_DC20_021M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

UX / UI / Utility

OS_DC20_022M

2020 Digital Craft Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Cross-Channel UX / UI / Digital / Physical

OS_DC20_032M

2020 Digital Craft Merit Award

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Cross-Channel UX / UI / Digital / Physical

OS_DC20_033M

2020 Digital Craft Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Cross-Channel UX / UI / Digital / Physical

OS_DC20_034M

2020 Digital Craft Merit Award

DDB / Chicago

Miller Lite

Cantroller

Cross-Channel UX / UI / Digital / Physical

OS_DC20_035M

2020 Digital Craft Merit Award

DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris

Ubisoft

ECHOs

Cross-Channel UX / UI / Digital / Physical

OS_DC20_036M

2020 Digital Craft Merit Award

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Cross-Channel UX / UI / Digital / Physical

OS_DC20_037M

2020 Digital Craft Merit Award

Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema

Deep Silver

Metro Exodus: Artyom's Nightmare

Visual & Audio Craft / Animation

OS_DC20_045M

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