The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Creative Use of Data
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_018S
Award:
2020 Digital Craft Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_006S
Award:
2020 Digital Craft Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_007S
Award:
2020 Digital Craft Silver Pencil
Agency:
KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client:
TV Rain
Title:
AI VERSUS
Category:
Creative Use of Data
Annual ID:
OS_DC20_010S
Award:
2020 Digital Craft Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Creative Use of Data
Annual ID:
OS_DC20_011S