The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Brand Transformation
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Brand Transformation
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Experiential
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Targeted Video / Targeted Online Video
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Experiential / Live Events
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Use of Music / Original Music
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel Category: Craft / Art Direction
For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Physical Product
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Product
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Full Length Video / Single
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Social Media
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Social Media
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Innovation in Out of Home
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris
Client: Lacoste Category: Craft - Visual Effects / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Craft / Art Direction
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Storytelling
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Moving Image / Single
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Annual ID:
OS_HW20_009G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Out of Home Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_005G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_004G
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Annual ID:
OS_PT20_023G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Annual ID:
OS_IG20_007G
Award:
2020 Integrated Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Brand Transformation
Annual ID:
OS_IG20_008G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_022G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Annual ID:
OS_EX20_025G
Award:
2020 Direct Marketing Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_009G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Annual ID:
OS_BE20_023G
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_032G
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_013G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Annual ID:
OS_EX20_018G
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_002G
Award:
2020 IP & Products Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Physical Product
Annual ID:
OS_IP20_002G
Award:
2020 IP & Products Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Product
Annual ID:
OS_IP20_003G
Award:
2020 Film Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_020G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_021G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_022G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_023G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Full Length Video / Single
Annual ID:
OS_BE20_009G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Annual ID:
OS_RA20_008G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Annual ID:
OS_SM20_034G
Award:
2020 Social Media Gold Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Annual ID:
OS_SM20_035G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Annual ID:
OS_BE20_026G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_018G
Award:
2020 Out of Home Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_030G
Award:
2020 Out of Home Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_031G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_026G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
ICONOCLAST / Paris + BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_027G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_028G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Annual ID:
OS_FI20_036G
Award:
2020 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Annual ID:
OS_FI20_037G
Award:
2020 Out of Home Gold Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_011G
Award:
2020 Out of Home Gold Pencil
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_012G
Award:
2020 Out of Home Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_013G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Annual ID:
OS_DI20_030G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_006G
Award:
2020 Mobile Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_MO20_002G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_030G
Award:
2020 Direct Marketing Gold Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_037G
Award:
2020 Direct Marketing Gold Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_038G
Award:
2020 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Annual ID:
OS_DE20_039G
