The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Responsive Environments
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Full Length Video / Single
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Craft - Direction / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Crocodile Free
Agency: BETC / Paris
Client: Lacoste Category: Experiential & Installations / Brand Installations
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Use of Music / Original Music
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Cinema Advertising
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Health & Wellness
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Active Engagement
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Innovation in Film
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Branded Entertainment
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Branded Entertainment
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Branded Entertainment
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Out of Home / Series
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg
Client: Bushe Category: Out of Home / Series
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online-only Video / Single
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Direct Marketing
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris
Client: Lacoste Category: Craft - Visual Effects / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Stunts & Activations
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Audio
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites