The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Grave of Thrones Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
I'm Drinking It For You Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Use of Music / Original Music

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Experiential & Immersive Gold Pencil

Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney

Foxtel

Grave of Thrones

Craft / Art Direction

OS_EX20_018G

2020 Public Relations Gold Pencil

Spotify In-House / New York

Spotify

#SpotifyWrapped

Brand Voice

OS_PR20_010G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Direct Marketing Gold Pencil

Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

OS_DI20_030G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Audio

OS_BE20_013G

2020 Branded Entertainment Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_BE20_026G

2020 Mobile Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming

OS_MO20_014G

2020 Interactive & Online Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online-only Video / Single

OS_IN20_017G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Digital Craft Gold Pencil

Wunderman Thompson UK / London

BT Sport

Unscripted

Creative Use of Data

OS_DC20_009G

2020 Print Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_PT20_023G

2020 Cultural Driver Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

OS_CD20_001G

2020 Integrated Gold Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

OS_IG20_010G

2020 Out of Home Gold Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Craft / Illustration

OS_OH20_024G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Out of Home Gold Pencil

BETC / Paris

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

OS_OH20_007G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Radio & Audio

OS_RA20_024G

2020 Radio & Audio Gold Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Innovation in Radio & Audio

OS_RA20_025G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Games / Digital & Physical

OS_BE20_018G

2020 Digital Craft Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

OS_DC20_017G

2020 Film Gold Pencil

Publicis Italy / Milan

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

OS_FI20_019G

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

OS_DE20_043G

2020 Digital Craft Gold Pencil

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

OS_DC20_019G

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Short Form Video / Single

OS_BE20_002G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Short Form Video / Single

OS_BE20_003G

2020 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

OS_BE20_004G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Current Event Response

OS_PR20_020G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Innovation in Film

OS_FI20_040G

2020 Moving Image Craft Gold Pencil

Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland

DB Breweries

I'm Drinking It For You

Use of Music / Original Music

OS_MI20_032G

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