The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Websites
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Single Country or Region / Consumer / Brand
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Cultural Driver
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Audio
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Product
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Branded Entertainment Gold Pencil

K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv

K's Galleries

Eva Stories

Experiential / Live Events

OS_BE20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Magazine / Campaign

OS_PT20_001G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Community Building

OS_PR20_001G

2020 Experiential & Immersive Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

OS_EX20_001G

2020 Interactive & Online Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Websites

OS_IN20_001G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Creative Effectiveness Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Single Country or Region / Consumer / Brand

OS_CE20_001G

2020 Health, Wellness & Pharma Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

OS_HW20_001G

2020 Creative Use of Data Gold Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Creative Use of Data / Storytelling

OS_CU20_001G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Craft / Use of Music

OS_RA20_001G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Social Media Gold Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Stunts & Activations

OS_SM20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 CMO Pencil Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

CMO Pencil

OS_CMO20_001G

2020 Cultural Driver Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Cultural Driver

OS_CD20_001G

2020 IP & Products Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

OS_IP20_006G

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Cinema Advertising

OS_FI20_032G

2020 Film Gold Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

OS_FI20_033G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Under 100K Budget

OS_FI20_036G

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Experiential & Immersive Gold Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Responsive Environments

OS_EX20_011G

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft / Art Direction

OS_BE20_027G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Direct Marketing Gold Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Data-Driven Personalization

OS_DI20_037G

2020 Direct Marketing Gold Pencil

McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

OS_DI20_038G

2020 Out of Home Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_005G

2020 Branded Entertainment Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Experiential / Live Events

OS_BE20_023G

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Branded Entertainment Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Audio

OS_BE20_013G

2020 Public Relations Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Media Relations

OS_PR20_002G

2020 Public Relations Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Media Relations

OS_PR20_003G

2020 IP & Products Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Physical Product

OS_IP20_002G

2020 IP & Products Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Product

OS_IP20_003G

2020 Moving Image Craft Gold Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Craft - Writing / Single

OS_MI20_015G

2020 Experiential & Immersive Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

OS_EX20_022G

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_MO20_023G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Promotional / Print Advertisements

OS_DE20_013G

2020 Creative Use of Data Gold Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data / Social Media

OS_CU20_009G

2020 Creative Effectiveness Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Creative Effectiveness / Non-Profit / Charity

OS_CE20_008G

2020 Public Relations Gold Pencil

Droga5 / New York + Giant Spoon / New York

HBO

For The Throne: Bleed

Events & Experiential

OS_PR20_005G

2020 Direct Marketing Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

OS_DI20_019G

2020 Direct Marketing Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

OS_DI20_020G

2020 Direct Marketing Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Non-traditional & Guerrilla Marketing

OS_DI20_021G

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