The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Moving Image Craft
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
The Book That Grew Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming
DO Black Agency: RBK Communication / Stockholm Client: Doconomy Category: Experimental / Internal Projects / R&D
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
The Most Challenging Pingpong Table Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Radio & Audio
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Custom Content
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Social Media

OS_SM20_034G

2020 Social Media Gold Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Social Media

OS_SM20_035G

2020 Film Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

OS_FI20_001G

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

OS_IN20_031G

2020 Out of Home Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Billboards & Transit / Campaign

OS_OH20_001G

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Innovation in Moving Image Craft

OS_MI20_037G

2020 Design Gold Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Moving Image / Single

OS_DE20_039G

2020 Film Gold Pencil

Publicis Italy / Milan

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

OS_FI20_019G

2020 Health, Wellness & Pharma Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Products

OS_HW20_005G

2020 Health, Wellness & Pharma Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Products

OS_HW20_006G

2020 Design Gold Pencil

Rothco, part of Accenture Interactive / Dublin

AIB

The Book That Grew

Craft / Printing & Paper Craft

OS_DE20_056G

2020 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Paper Craft

OS_DE20_057G

2020 Mobile Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming

OS_MO20_014G

2020 IP & Products Gold Pencil

RBK Communication / Stockholm

Doconomy

DO Black

Experimental / Internal Projects / R&D

OS_IP20_001G

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 Design Gold Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Innovation in Design

OS_DE20_060G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional / Collateral Items

OS_DE20_016G

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Out of Home Gold Pencil

DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

OS_OH20_012G

2020 Out of Home Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

Japan Para Table Tennis Association

The Most Challenging Pingpong Table

Experiential & Installations / Experiential & Immersive

OS_OH20_013G

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_IG20_015G

2020 Design Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Editorial / Books

OS_DE20_006G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

OS_DI20_001G

2020 Creative Effectiveness Gold Pencil

Droga5 / New York

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

OS_CE20_002G

2020 Print Gold Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Craft / Art Direction

OS_PT20_015G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_PT20_016G

2020 Print Gold Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_PT20_017G

2020 Print Gold Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_PT20_018G

2020 Integrated Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Integrated Branding Campaign

OS_IG20_001G

2020 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Online Films & Video / Long Form - Single

OS_FI20_020G

2020 Film Gold Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

OS_FI20_021G

2020 Film Gold Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

OS_FI20_022G

2020 Film Gold Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

OS_FI20_023G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Innovation in Radio & Audio

OS_RA20_024G

2020 Radio & Audio Gold Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Innovation in Radio & Audio

OS_RA20_025G

2020 Digital Craft Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

OS_DC20_017G

2020 Radio & Audio Gold Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Custom Content

OS_RA20_008G

2020 Direct Marketing Gold Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

OS_DI20_019G

2020 Direct Marketing Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

OS_DI20_020G

2020 Direct Marketing Gold Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Non-traditional & Guerrilla Marketing

OS_DI20_021G

2020 Direct Marketing Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Non-traditional & Guerrilla Marketing

OS_DI20_022G

2020 Design Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Promotional / Posters - Series

OS_DE20_011G

2020 Branded Entertainment Gold Pencil

Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

BMW AG

The Small Escape

Long Form Video / Single

OS_BE20_006G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Mobile Gold Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Applications

OS_MO20_001G

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

OS_DE20_043G

2020 Public Relations Gold Pencil

Spotify In-House / New York

Spotify

#SpotifyWrapped

Brand Voice

OS_PR20_010G

2020 Public Relations Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Brand Voice

OS_PR20_011G

2020 Print Gold Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_PT20_026G

Follow Us