The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Physical Product & Mobile Integration
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Social Media
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Editorial / Books
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf Category: Applications
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Physical Product
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Online-only Video / Single
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Title Sequences
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_IN20_003S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Mobile Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_020S
Award:
2020 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Annual ID:
OS_MO20_007S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_010S
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Magazine / Campaign
Annual ID:
OS_PT20_006S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_015S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_035S
Award:
2020 Out of Home Silver Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_008S
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_002S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_039S
Award:
2020 Film Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Annual ID:
OS_FI20_041S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Annual ID:
OS_DI20_016S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_031S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU20_010S
Award:
2020 Print Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_013S
Award:
2020 Print Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_014S
Award:
2020 Design Silver Pencil
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Annual ID:
OS_EX20_021S
Award:
2020 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Annual ID:
OS_DE20_007S
Award:
2020 Mobile Silver Pencil
Agency:
Saatchi & Saatchi Wellness / New York
Client:
St. Ann's for the Deaf
Title:
Deaf 911
Category:
Applications
Annual ID:
OS_MO20_003S
Award:
2020 Mobile Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client:
Système U
Title:
What's in it?
Category:
Applications
Annual ID:
OS_MO20_004S
Award:
2020 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_PT20_019S
Award:
2020 Film Silver Pencil
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_003S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_004S
Award:
2020 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_008S
Award:
2020 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_026S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_027S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_019S
Award:
2020 IP & Products Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Product
Annual ID:
OS_IP20_004S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Annual ID:
OS_IN20_018S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Rethink + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_010S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Africa / Sao Paulo
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_005S
Award:
2020 Social Media Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Annual ID:
OS_SM20_017S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_013S
Award:
2020 Digital Craft Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_018S
Award:
2020 Cultural Driver Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Annual ID:
OS_CD20_002S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Annual ID:
OS_BE20_024S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Title Sequences
Annual ID:
OS_MI20_025S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_023S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Mobile Apps
Annual ID:
OS_BE20_015S
Award:
2020 Social Media Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_033S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Annual ID:
OS_EX20_009S
Award:
2020 Mobile Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_MO20_022S
Award:
2020 Integrated Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_002S
Award:
2020 Integrated Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_003S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
