The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Physical Product & Mobile Integration
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Craft - Sound Design / Single
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Social Media
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Editorial / Books
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf Category: Applications
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Physical Product
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Online-only Video / Single
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Title Sequences
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management