The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
Category
-
Category
Select Category
- Select Category
- Active Engagement
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Show
- Billboards & Transit
- Brand Installations
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Sound Design
- Craft - Visual Effects
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential
- Digital Product
- Direct Marketing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Digital Craft
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Moving Image Craft
- Innovation in Out of Home
- Innovation in Print
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online-only Video
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Posters
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Post
- Spatial Design
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Television & VOD
- Title Sequences
- Typography
- Under 100K Budget
- Use of Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Craft - Sound Design / Single
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Creative Use of Data
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Use of Technology
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Craft / Use of Technology
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Physical Product & Mobile Integration
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Title Sequences
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client: Teva Pharmaceauticals Category: Film / Pharma
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
Clearing the Air
Agency: BBC Creative / London
Client: BBC Category: Digital & Online / Email & Newsletters
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Innovation in Moving Image Craft
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf Category: Applications
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Use of Technology
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Direction / Single
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Craft - Direction / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft - Direction / Single
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Social Media
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Online Films & Video / Long Form - Single