The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Lolli: The Exhibit Nobody Wants to Talk About Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
-60% culture Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Data Visualization / Static or Dynamic
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Product
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
AI Versus Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine Client: TV Rain Category: Creative Use of Data / Storytelling
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto Client: TA2 Sound + Music Category: Broadcast / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
APARTMENTEKA Agency: Instinct / Moscow Client: IKEA Category: Websites
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Digital / Social Media
The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Mori Building Brand movie DESIGNING TOKYO Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential Radio & Audio
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Experiential Radio & Audio
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Public Relations Silver Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Community Building

OS_PR20_008S

2020 Design Silver Pencil

No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto

Canadian Centre for Child Protection

Lolli: The Exhibit Nobody Wants to Talk About

Spatial Design / Experiential & Immersive

OS_DE20_036S

2020 Design Silver Pencil

BBDO Belgium / Brussels

State of the Arts

-60% culture

Data Visualization / Static or Dynamic

OS_DE20_023S

2020 Direct Marketing Silver Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

OS_DI20_016S

2020 Moving Image Craft Silver Pencil

SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple

Holiday - The Surprise

Craft - Direction / Single

OS_MI20_005S

2020 Moving Image Craft Silver Pencil

Anonymous Content / Culver City

HP

Wake Up

Craft - Direction / Single

OS_MI20_006S

2020 Moving Image Craft Silver Pencil

BETC / Paris

Lacoste

Crocodile Inside

Craft - Direction / Single

OS_MI20_007S

2020 Moving Image Craft Silver Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Craft - Direction / Single

OS_MI20_008S

2020 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

OS_MI20_009S

2020 IP & Products Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital Product

OS_IP20_005S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Digital / Web & Mobile

OS_HW20_013S

2020 Direct Marketing Silver Pencil

Africa / Sao Paulo

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

OS_DI20_039S

2020 Health, Wellness & Pharma Silver Pencil

Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London

Teva Pharmaceauticals

Hairspray

Film / Pharma

OS_HW20_011S

2020 Mobile Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_MO20_022S

2020 Design Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Branding / Branded Item

OS_DE20_002S

2020 Health, Wellness & Pharma Silver Pencil

McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa

Donate Life California

Second Chances

Out of Home / Health & Wellness

OS_HW20_022S

2020 Creative Use of Data Silver Pencil

Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine

TV Rain

AI Versus

Creative Use of Data / Storytelling

OS_CU20_007S

2020 Digital Craft Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

OS_DC20_004S

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Broadcast / Campaign

OS_RA20_004S

2020 Radio & Audio Silver Pencil

Sid Lee / Toronto + TA2 Sound + Music / Toronto

TA2 Sound + Music

Get an Original Track

Broadcast / Campaign

OS_RA20_005S

2020 Interactive & Online Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_IN20_003S

2020 Interactive & Online Silver Pencil

Instinct / Moscow

IKEA

APARTMENTEKA

Websites

OS_IN20_004S

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto

Canadian Women's Foundation

Smells Like Inequality

Digital / Social Media

OS_HW20_015S

2020 Interactive & Online Silver Pencil

DentsuBos / Toronto + Brita / Toronto

Brita

The Walkumentary

Online-only Video / Pre-Roll - Single

OS_IN20_016S

2020 Public Relations Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Reputation Management

OS_PR20_017S

2020 Public Relations Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Reputation Management

OS_PR20_018S

2020 Design Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Photography

OS_DE20_049S

2020 Moving Image Craft Silver Pencil

Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo

Mori Building Co., Ltd.

Mori Building Brand movie DESIGNING TOKYO

Craft - Editing / Single

OS_MI20_019S

2020 Radio & Audio Silver Pencil

Jung von Matt/Limmat / Zurich

Amnesty International Switzerland

The War Siren Test

Experiential Radio & Audio

OS_RA20_013S

2020 Radio & Audio Silver Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Experiential Radio & Audio

OS_RA20_014S

2020 Radio & Audio Silver Pencil

MullenLowe / Singapore + MullenLowe / London

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

OS_RA20_015S

2020 Mobile Silver Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Mobile Advertising

OS_MO20_010S

2020 Mobile Silver Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_016S

2020 Mobile Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_017S

2020 Design Silver Pencil

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Typography / Typeface Design

OS_DE20_008S

2020 Interactive & Online Silver Pencil

Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN20_022S

2020 Experiential & Immersive Silver Pencil

Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Craft / Use of Sound

OS_EX20_023S

2020 Experiential & Immersive Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Immersive Spaces

OS_EX20_009S

2020 Health, Wellness & Pharma Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Innovation in Health & Wellness

OS_HW20_029S

2020 Film Silver Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

OS_FI20_017S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Online Films & Video / Short Form - Single

OS_FI20_018S

2020 Digital Craft Silver Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

OS_DC20_018S

2020 Out of Home Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_OH20_019S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_OH20_020S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Craft / Art Direction

OS_OH20_021S

2020 Direct Marketing Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DI20_031S

2020 Direct Marketing Silver Pencil

FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

OS_DI20_032S

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