The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Illustration
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Experiential
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Targeted Video / Targeted Online Video
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital / Web & Mobile
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Immersive / Events
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar Category: Innovation in Mobile
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
The Storytellers
Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA
Client: Apple Category: Online Films & Video / Long Form - Single
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Online Films & Video / Long Form - Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online Films & Video / Long Form - Single
A Holiday Reunion
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles
Client: Xfinity Category: Online Films & Video / Long Form - Single
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
Abuse Disclaimers
Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client: AB InBev Category: Custom Content
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client: City Lodge Hotel Group Category: Custom Content
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern
Client: SBB AG Category: Custom Content
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Broadcast / Campaign
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
IKEA Stuff Monster
Agency: Rethink + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client: IKEA Canada Category: Craft - Visual Effects / Single
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Making Impossible Possible
Agency: Jones Knowles Ritchie / London
Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Typography / Dynamic / In Motion
The Toxic Office
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Under 100K Budget
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Storytelling
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_006B
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Annual ID:
OS_PT20_024B
Award:
2020 Print Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Illustration
Annual ID:
OS_PT20_025B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Transformation
Annual ID:
OS_IG20_009B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Disney Yellow Shoes / Orlando
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Experiential
Annual ID:
OS_EX20_029B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_011B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_012B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Annual ID:
OS_PT20_007B
Award:
2020 Print Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Annual ID:
OS_PT20_008B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_BE20_025B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_014B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_008B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_004B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Artplan / São Paulo + Play It Again / São Paulo
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_033B
Award:
2020 Mobile Bronze Pencil
Agency:
Wunderman Thompson BA / CABA
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Annual ID:
OS_MO20_027B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Rethink + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_005B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_006B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_007B
Award:
2020 Film Bronze Pencil
Agency:
Apple / Cupertino + Park Pictures / LA + Exile / LA
Client:
Apple
Title:
The Storytellers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_028B
Award:
2020 Film Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_029B
Award:
2020 Film Bronze Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_030B
Award:
2020 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles
Client:
Xfinity
Title:
A Holiday Reunion
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_031B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Weber Shandwick / New York
Client:
Ancestry
Title:
Railroad Ties
Category:
Full Length Video / Single
Annual ID:
OS_BE20_010B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Annual ID:
OS_BE20_011B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá
Client:
AB InBev
Title:
Abuse Disclaimers
Category:
Custom Content
Annual ID:
OS_RA20_009B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Custom Content
Annual ID:
OS_RA20_010B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Switzerland AG / Zürich + SBB AG / Bern
Client:
SBB AG
Title:
RailTales
Category:
Custom Content
Annual ID:
OS_RA20_011B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_006B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_007B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Annual ID:
OS_DI20_004B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_020B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_034B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Rethink + Scouts Honour / Toronto + Rooster Post / Toronto + A52 / California
Client:
IKEA Canada
Title:
IKEA Stuff Monster
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_029B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_030B
Award:
2020 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_009B
Award:
2020 Design Bronze Pencil
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_010B
Award:
2020 Film Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The Toxic Office
Category:
Under 100K Budget
Annual ID:
OS_FI20_038B
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_014B
Award:
2020 Out of Home Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_015B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_016B
Award:
2020 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_017B
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_008B
Award:
2020 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Annual ID:
OS_DE20_040B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_009B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_010B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_011B
