The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Making Impossible Possible Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
One Word Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Promotional / Print Advertisements
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Legacy Project Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
The first house built by data Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
50th Anniversary, Historic Landing Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Design Bronze Pencil

Jones Knowles Ritchie / London

Courtney Tulloch

Making Impossible Possible

Typography / Dynamic / In Motion

OS_DE20_009B

2020 Design Bronze Pencil

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

OS_DE20_010B

2020 Direct Marketing Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Banners & Pop-ups

OS_DI20_015B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba

The Learning Corp

One Word

Film / Pharma

OS_HW20_012B

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

OS_DC20_008B

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Direct Marketing Bronze Pencil

Ogilvy / London

IBM

Raise Their Game

Craft / Use of Technology

OS_DI20_035B

2020 Direct Marketing Bronze Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris

Sea Shepherd

Sound of sea

Craft / Use of Technology

OS_DI20_036B

2020 Direct Marketing Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

OS_DI20_017B

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

OS_OH20_033B

2020 Out of Home Bronze Pencil

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Innovation in Out of Home

OS_OH20_034B

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Branded Entertainment Bronze Pencil

Droga5 / New York

HBO

For The Throne

Innovation in Branded Entertainment

OS_BE20_036B

2020 Design Bronze Pencil

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Promotional / Print Advertisements

OS_DE20_014B

2020 Social Media Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Livestream

OS_SM20_018B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Moving Image Craft Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Cinematography / Single

OS_MI20_023B

2020 Design Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging / Specialty

OS_DE20_021B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital / Use of Technology

OS_HW20_020B

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Products

OS_HW20_007B

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Stunts & Activations

OS_SM20_026B

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Social Media Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Stunts & Activations

OS_SM20_028B

2020 Cultural Driver Bronze Pencil

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Cultural Driver

OS_CD20_003B

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Design Bronze Pencil

Ogilvy / Gurgaon + Ogilvy / Mumbai

Pernod Ricard India Pvt. Ltd.

The Legacy Project

Craft / Illustration

OS_DE20_048B

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Wieden+Kennedy / Shanghai

Nike

The Great Chase

Craft - Direction / Single

OS_MI20_012B

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Bronze Pencil

Park Pictures LLC / New York

Surfers Against Sewage

Creature

Craft - Direction / Single

OS_MI20_014B

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

OS_MI20_036B

2020 Design Bronze Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DE20_046B

2020 Design Bronze Pencil

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

OS_DE20_047B

2020 Direct Marketing Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Direct Marketing

OS_DI20_044B

2020 Direct Marketing Bronze Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Innovation in Direct Marketing

OS_DI20_045B

2020 Social Media Bronze Pencil

Officer & Gentleman / Madrid

Pornhub

The Dirtiest Porn Ever

Active Engagement

OS_SM20_022B

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft / Use of Technology

OS_MO20_026B

2020 Mobile Bronze Pencil

Ogilvy Brasil / São Paulo

Petz

Pet-Commerce

Utility / E-Commerce

OS_MO20_009B

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Design Bronze Pencil

Ogilvy / Germany + House Financing Bank / Schwaebisch Hall

House Financing Bank Schwaebisch Hall

The first house built by data

Spatial Design / Architecture

OS_DE20_037B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Design

Craft / Photography

OS_DE20_050B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage Design

Craft / Photography

OS_DE20_051B

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