The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client: Sea Shepherd Category: Craft / Use of Technology
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Production
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Single
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Data Visualization
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Craft / Writing
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Illustration
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Technology
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing / Production
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Annual ID:
OS_DE20_048B
Award:
2020 Out of Home Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Annual ID:
OS_OH20_027B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_OH20_028B
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_034B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Ogilvy / London
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_035B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client:
Sea Shepherd
Title:
Sound of sea
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_036B
Award:
2020 Print Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_OH20_022B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Annual ID:
OS_RA20_016B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_024B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Craft / Art Direction
Annual ID:
OS_IN20_027B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Art Direction
Annual ID:
OS_IN20_028B
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_PT20_020B
Award:
2020 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Craft / Art Direction
Annual ID:
OS_PT20_021B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_022B
Award:
2020 Out of Home Bronze Pencil
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Annual ID:
OS_OH20_023B
Award:
2020 Design Bronze Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_DE20_046B
Award:
2020 Design Bronze Pencil
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_DE20_047B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_OH20_025B
Award:
2020 Print Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Annual ID:
OS_PT20_030B
Award:
2020 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_059B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Annual ID:
OS_PT20_024B
Award:
2020 Print Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Illustration
Annual ID:
OS_PT20_025B
Award:
2020 Mobile Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_026B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Annual ID:
OS_DE20_050B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Annual ID:
OS_DE20_051B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_033B