The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Innovation in Public Relations
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Magazine / Campaign
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Events / Stunts / Competitions
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Television & VOD / Short Form - Single
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
UNITED BY A LOTTERY TICKET
Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Experiential
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Production
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Out of Home
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Television & VOD / Long Form - Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Promotional / Booklets & Brochures
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited Category: Branding / Identity System
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Non-traditional & Guerrilla Marketing
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Non-traditional & Guerrilla Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Print / Health & Wellness
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Integrated Digital & Physical Product
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Social Post / Single
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Applications
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Award:
2020 Mobile Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_018B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_012B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_009B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_010B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_011B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_028B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_008B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Print Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Annual ID:
OS_PT20_007B
Award:
2020 Print Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Annual ID:
OS_PT20_008B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_003B
Award:
2020 Film Bronze Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_005B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Annual ID:
OS_HW20_002B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Branded Content
Annual ID:
OS_HW20_003B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_020B
Award:
2020 Film Bronze Pencil
Agency:
BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client:
LOTERÍA DE NAVIDAD
Title:
UNITED BY A LOTTERY TICKET
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_015B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Disney Yellow Shoes / Orlando
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Experiential
Annual ID:
OS_EX20_029B
Award:
2020 Print Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_034B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Artplan / São Paulo + Play It Again / São Paulo
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_033B
Award:
2020 Film Bronze Pencil
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_013B
Award:
2020 Film Bronze Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_014B
Award:
2020 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_016B
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE20_015B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_006B
Award:
2020 Design Bronze Pencil
Agency:
Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Annual ID:
OS_DE20_003B
Award:
2020 Out of Home Bronze Pencil
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_009B
Award:
2020 Out of Home Bronze Pencil
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_010B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Weber Shandwick / New York
Client:
Ancestry
Title:
Railroad Ties
Category:
Full Length Video / Single
Annual ID:
OS_BE20_010B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Annual ID:
OS_BE20_011B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_024B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_025B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_026B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_027B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_028B
Award:
2020 Design Bronze Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_DE20_046B
Award:
2020 Design Bronze Pencil
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_DE20_047B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_021B
Award:
2020 Digital Craft Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_008B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_OH20_022B
Award:
2020 Social Media Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_029B
Award:
2020 Social Media Bronze Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_030B
Award:
2020 IP & Products Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_007B
Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Annual ID:
OS_SM20_009B
Award:
2020 Radio & Audio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_022B
Award:
2020 Mobile Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Annual ID:
OS_MO20_005B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Annual ID:
OS_HW20_025B
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
