The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Your Plastic Diet
Agency: Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore
Client: WWF Category: Creative Use of Data / Data Visualization
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Immersive / Events
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Printed by Parkinson's
Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin
Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Integrated Branding
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Long Form Video / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Targeted Video / Targeted Online Video
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client: Columbia Journalism Review Category: Media Relations
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Craft / Use of Technology
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client: Sea Shepherd Category: Craft / Use of Technology
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Audio
UNITED BY A LOTTERY TICKET
Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Technology
The Beatbox Catalogue
Agency: Artplan / São Paulo + Play It Again / São Paulo
Client: Etna Category: Use of Music / Original Music
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York
Client: THINX Category: Brand Voice
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Brand Voice
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Social Post / Single
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Reputation Management
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Interactive
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Applications
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_002B
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore
Client:
WWF
Title:
Your Plastic Diet
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_003B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_004B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_020B
Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B
Award:
2020 Design Bronze Pencil
Agency:
Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_024B
Award:
2020 Integrated Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_018B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_021B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_022B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_016B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Beijing + Ogilvy / Shanghai
Client:
Huawei Device Co., Ltd
Title:
5G Kung Fu Showdown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_017B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Annual ID:
OS_BE20_007B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_004B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B
Award:
2020 Integrated Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_006B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_OH20_022B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_011B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_012B
Award:
2020 Public Relations Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Media Relations
Annual ID:
OS_PR20_004B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_034B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Ogilvy / London
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_035B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris
Client:
Sea Shepherd
Title:
Sound of sea
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_036B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN20_012B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Annual ID:
OS_BE20_014B
Award:
2020 Film Bronze Pencil
Agency:
BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID
Client:
LOTERÍA DE NAVIDAD
Title:
UNITED BY A LOTTERY TICKET
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_015B
Award:
2020 Mobile Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_026B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Artplan / São Paulo + Play It Again / São Paulo
Client:
Etna
Title:
The Beatbox Catalogue
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_033B
Award:
2020 Out of Home Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_003B
Award:
2020 Out of Home Bronze Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_004B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Public Relations Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Annual ID:
OS_PR20_013B
Award:
2020 Public Relations Bronze Pencil
Agency:
BBDO / New York + Biscuit Filmworks / New York
Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Annual ID:
OS_PR20_014B
Award:
2020 Public Relations Bronze Pencil
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Brand Voice
Annual ID:
OS_PR20_015B
Award:
2020 Public Relations Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Annual ID:
OS_PR20_016B
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Annual ID:
OS_HW20_025B
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_014B
Award:
2020 Out of Home Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_015B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_016B
Award:
2020 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_017B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Annual ID:
OS_SM20_009B
Award:
2020 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_059B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Annual ID:
OS_DE20_050B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Annual ID:
OS_DE20_051B
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen K
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Annual ID:
OS_PR20_019B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Annual ID:
OS_IN20_033B
Award:
2020 Mobile Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Annual ID:
OS_MO20_005B
