The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Your Plastic Diet Agency: Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore Client: WWF Category: Creative Use of Data / Data Visualization
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Integrated Branding Campaign
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
The History of 'La Cerveza Más Fina' Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
50th Anniversary, Historic Landing Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Out of Home / Series
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications

2020 Creative Use of Data Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data / Data Visualization

OS_CU20_002B

2020 Creative Use of Data Bronze Pencil

Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore

WWF

Your Plastic Diet

Creative Use of Data / Data Visualization

OS_CU20_003B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Translate.

Digital / Use of Technology

OS_HW20_020B

2020 Social Media Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

OS_SM20_016B

2020 Design Bronze Pencil

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Data Visualization / Static or Dynamic

OS_DE20_024B

2020 Integrated Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

OS_IG20_018B

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_016B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_017B

2020 Branded Entertainment Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Long Form Video / Single

OS_BE20_007B

2020 Integrated Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Integrated Branding Campaign

OS_IG20_004B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Integrated Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Integrated Branding Campaign

OS_IG20_006B

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_OH20_022B

2020 Direct Marketing Bronze Pencil

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Targeted Video / Targeted Online Video

OS_DI20_011B

2020 Direct Marketing Bronze Pencil

McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

OS_DI20_012B

2020 Public Relations Bronze Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Media Relations

OS_PR20_004B

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Direct Marketing Bronze Pencil

Ogilvy / London

IBM

Raise Their Game

Craft / Use of Technology

OS_DI20_035B

2020 Direct Marketing Bronze Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris

Sea Shepherd

Sound of sea

Craft / Use of Technology

OS_DI20_036B

2020 Interactive & Online Bronze Pencil

Arnold Worldwide / Boston

Aspen Institute's Project Play

Don't Retire, Kid

Online Advertising / Native Ads

OS_IN20_012B

2020 Branded Entertainment Bronze Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Audio

OS_BE20_014B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft / Use of Technology

OS_MO20_026B

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Out of Home Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Billboards & Transit / Campaign

OS_OH20_003B

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Public Relations Bronze Pencil

Edelman / New York + Unilever / Englewood Cliffs, NJ

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

OS_PR20_015B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Brand Voice

OS_PR20_016B

2020 Design Bronze Pencil

Observatory / Los Angeles + Nexus Studios / London

Ab InBev / México

The History of 'La Cerveza Más Fina'

Craft / Animation

OS_DE20_055B

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Public Relations

OS_HW20_025B

2020 Out of Home Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential & Installations / Experiential & Immersive

OS_OH20_014B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Social Post / Single

OS_SM20_009B

2020 Design Bronze Pencil

Apple / Cupertino

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

OS_DE20_059B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Design

Craft / Photography

OS_DE20_050B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage Design

Craft / Photography

OS_DE20_051B

2020 Design Bronze Pencil

Scholz & Friends / Berlin

Berliner Philharmoniker

Sound Images

Out of Home / Series

OS_DE20_031B

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Mobile Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Applications

OS_MO20_005B

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