The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream
Mobile ATMs Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Mobile Apps
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects
Groundhog Day Agency: O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London Client: Fiat Chrysler Automobiles (FCA) / Jeep Category: Craft - Direction / Single
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Craft - Direction / Single
Creature Agency: Park Pictures LLC / New York Client: Surfers Against Sewage Category: Craft - Direction / Single
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding

2020 Film Bronze Pencil

Arnold Worldwide / Boston

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

OS_FI20_006B

2020 Mobile Bronze Pencil

Ogilvy Brasil / São Paulo

Petz

Pet-Commerce

Utility / E-Commerce

OS_MO20_009B

2020 Direct Marketing Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Out of Home / Billboards & Transit

OS_DI20_008B

2020 Branded Entertainment Bronze Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Audio

OS_BE20_014B

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

OS_CE20_006B

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Out of Home Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential & Installations / Experiential & Immersive

OS_OH20_014B

2020 Out of Home Bronze Pencil

Publicis Italy / Milan

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

OS_OH20_015B

2020 Out of Home Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential & Installations / Experiential & Immersive

OS_OH20_016B

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Print Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

OS_PT20_003B

2020 Print Bronze Pencil

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

OS_PT20_004B

2020 Print Bronze Pencil

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Newspaper / Campaign

OS_PT20_005B

2020 Interactive & Online Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Immersive Digital Spaces

OS_IN20_021B

2020 Film Bronze Pencil

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

OS_FI20_013B

2020 Film Bronze Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Television & VOD / Long Form - Single

OS_FI20_014B

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Social Media Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Livestream

OS_SM20_018B

2020 IP & Products Bronze Pencil

Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz

BLINK

Mobile ATMs

Experimental / Internal Projects / R&D

OS_IP20_008B

2020 Design Bronze Pencil

Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin

Charité – University Hospital Berlin

Printed by Parkinson's

Data Visualization / Static or Dynamic

OS_DE20_024B

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Mobile Bronze Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Innovation in Mobile

OS_MO20_027B

2020 Out of Home Bronze Pencil

AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo

Alpargatas

Let's Summer

Craft / Art Direction

OS_OH20_022B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

OS_HW20_021B

2020 Interactive & Online Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

OS_IN20_019B

2020 Branded Entertainment Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Mobile Apps

OS_BE20_016B

2020 Branded Entertainment Bronze Pencil

Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam

Volkswagen

Road Tales

Mobile Apps

OS_BE20_017B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_016B

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_017B

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

OS_PR20_028B

2020 Social Media Bronze Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

User-Generated Content

OS_SM20_020B

2020 Mobile Bronze Pencil

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Craft / Use of Technology

OS_MO20_026B

2020 Design Bronze Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DE20_046B

2020 Design Bronze Pencil

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

OS_DE20_047B

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Digital Craft Bronze Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

OS_DC20_013B

2020 Digital Craft Bronze Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dalí Lives

Visual & Audio Craft / Visual Effects

OS_DC20_014B

2020 Moving Image Craft Bronze Pencil

O Positive / New York + Highdive / Chicago + Fiat Chrysler Automobiles (FCA) / Jeep / London

Fiat Chrysler Automobiles (FCA) / Jeep

Groundhog Day

Craft - Direction / Single

OS_MI20_010B

2020 Moving Image Craft Bronze Pencil

AMVBBDO / London

Guinness

The Purse

Craft - Direction / Single

OS_MI20_011B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Wieden+Kennedy / Shanghai

Nike

The Great Chase

Craft - Direction / Single

OS_MI20_012B

2020 Moving Image Craft Bronze Pencil

Droga5 / New York

Nordstrom

An Open Mind is the Best Look

Craft - Direction / Single

OS_MI20_013B

2020 Moving Image Craft Bronze Pencil

Park Pictures LLC / New York

Surfers Against Sewage

Creature

Craft - Direction / Single

OS_MI20_014B

2020 Design Bronze Pencil

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Rebranding

OS_DE20_004B

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