The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single
The Edible Sushi Omamori Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Printing / Production
Railroad Ties Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
Losing Lena Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne Client: Code Like A Girl Category: Full Length Video / Single
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
STONEBRICK Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / Interface Design
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Making Impossible Possible Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation
Hankograph Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Visual & Audio Craft / Animation
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Physical Items
50th Anniversary, Historic Landing Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential / Brand Installations
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
The Most Dangerous Street Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Co-Promotions
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions

2020 Film Bronze Pencil

HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

OS_FI20_013B

2020 Film Bronze Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Television & VOD / Long Form - Single

OS_FI20_014B

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + MJZ / London + Mother / London

IKEA

Silence the Critics

Craft - Animation / Single

OS_MI20_024B

2020 Direct Marketing Bronze Pencil

Geometry Ogilvy Japan / Tokyo

JFOODO

The Edible Sushi Omamori

Craft / Printing / Production

OS_DI20_033B

2020 Branded Entertainment Bronze Pencil

Weber Shandwick / New York

Ancestry

Railroad Ties

Full Length Video / Single

OS_BE20_010B

2020 Branded Entertainment Bronze Pencil

Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne

Code Like A Girl

Losing Lena

Full Length Video / Single

OS_BE20_011B

2020 Public Relations Bronze Pencil

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Community Building

OS_PR20_009B

2020 Health, Wellness & Pharma Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Experiential / Immersive / Events

OS_HW20_004B

2020 Design Bronze Pencil

ESTABLISHED / New York

Brand Strategy Division, Emart Inc.

STONEBRICK

Packaging / Mass-market

OS_DE20_019B

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

UX / UI / Interface Design

OS_DC20_005B

2020 Mobile Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

OS_MO20_013B

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_006B

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Design Bronze Pencil

Jones Knowles Ritchie / London

Courtney Tulloch

Making Impossible Possible

Typography / Dynamic / In Motion

OS_DE20_009B

2020 Design Bronze Pencil

BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

OS_DE20_010B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Design Bronze Pencil

McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

OS_DE20_033B

2020 Digital Craft Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Cross-Channel UX / UI / Digital / Physical

OS_DC20_008B

2020 Design Bronze Pencil

Apple / Cupertino

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

OS_DE20_059B

2020 Digital Craft Bronze Pencil

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Eggs McMuffin

Visual & Audio Craft / Animation

OS_DC20_015B

2020 Digital Craft Bronze Pencil

GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku

Wild Aid

Hankograph

Visual & Audio Craft / Animation

OS_DC20_016B

2020 Moving Image Craft Bronze Pencil

Artplan / São Paulo + Play It Again / São Paulo

Etna

The Beatbox Catalogue

Use of Music / Original Music

OS_MI20_033B

2020 Direct Marketing Bronze Pencil

DDB / Chicago

Miller Lite

Cantroller

Physical Items

OS_DI20_004B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Historic Landing Design

Craft / Photography

OS_DE20_050B

2020 Design Bronze Pencil

Ogilvy / Chicago

Jimmy Dean

50th Anniversary, Peace, Music & Sausage Design

Craft / Photography

OS_DE20_051B

2020 Branded Entertainment Bronze Pencil

Highways England / London + adam&eveDDB / London

Highways England

BikerTek

Experiential / Brand Installations

OS_BE20_021B

2020 Branded Entertainment Bronze Pencil

Arnold Worldwide / Boston

Santander Bank

In Someone Else's Shoes

Experiential / Brand Installations

OS_BE20_022B

2020 Branded Entertainment Bronze Pencil

DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris

Ubisoft

Green Dawn

Audio

OS_BE20_014B

2020 Film Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

OS_FI20_005B

2020 Social Media Bronze Pencil

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Stunts & Activations

OS_SM20_026B

2020 Social Media Bronze Pencil

CLM BBDO / Boulogne Billancourt

MARS WRIGLEY

#SnickersGate

Stunts & Activations

OS_SM20_027B

2020 Social Media Bronze Pencil

FCBIndia Advertising LLP / Mumbai + FCB Global / New York

Mumbai Police

The Punishing Signal

Stunts & Activations

OS_SM20_028B

2020 Design Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Promotional / Booklets & Brochures

OS_DE20_015B

2020 Out of Home Bronze Pencil

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

OS_OH20_009B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Interactive & Online Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Digital Experiential / Immersive Digital Spaces

OS_IN20_021B

2020 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen K

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

OS_PR20_019B

2020 Out of Home Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Out of Home

OS_OH20_033B

2020 Out of Home Bronze Pencil

FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago

Illinois Council Against Handgun Violence

The Most Dangerous Street

Innovation in Out of Home

OS_OH20_034B

2020 Design Bronze Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami

Burger King

Moldy Whopper

Craft / Art Direction

OS_DE20_046B

2020 Design Bronze Pencil

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Art Direction

OS_DE20_047B

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Integrated Bronze Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

OS_IG20_011B

2020 Integrated Bronze Pencil

Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Laundry Night

Co-Promotions

OS_IG20_012B

2020 Integrated Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Co-Promotions

OS_IG20_013B

2020 Integrated Bronze Pencil

McCann / London + Craft/McCann / London + Momentum / London

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

OS_IG20_014B

Follow Us