The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
For The Throne Agency: Droga5 / New York Client: HBO Category: Innovation in Branded Entertainment
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
STONEBRICK Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Non-traditional & Guerrilla Marketing
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Craft / Art Direction
Web of Infamy Agency: 72andSunny / New York + Smirnoff / Global Client: Smirnoff Category: Craft / Art Direction
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Client: Samsung Electronics Category: Immersive Spaces
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Transformation
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production
The Toxic Office Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Under 100K Budget
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
A Sweet Escape Agency: Cheil / Hong Kong Client: Chupa Chups (Snack To Home Limited) Category: Newspaper / Campaign
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
MENstruation Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
The Pledge for Paternity Leave Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ Client: Unilever/Dove Men+Care Category: Brand Voice
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
Abuse Disclaimers Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá Client: AB InBev Category: Custom Content

2020 Mobile Bronze Pencil

Digitas / Boston + Unit 9 / London

JFK Presidential Library and Museum

JFK Moonshot

Applications

OS_MO20_005B

2020 Health, Wellness & Pharma Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Products

OS_HW20_007B

2020 Branded Entertainment Bronze Pencil

Droga5 / New York

HBO

For The Throne

Innovation in Branded Entertainment

OS_BE20_036B

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

OS_SM20_011B

2020 Social Media Bronze Pencil

Big Family Table / Los Angeles + Hulu / Santa Monica

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

OS_SM20_012B

2020 Design Bronze Pencil

ESTABLISHED / New York

Brand Strategy Division, Emart Inc.

STONEBRICK

Packaging / Mass-market

OS_DE20_019B

2020 Creative Effectiveness Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto

IKEA Canada

IKEA Bedtime

Creative Effectiveness / Consumer / Brand

OS_CE20_005B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Creative Effectiveness / Consumer / Brand

OS_CE20_006B

2020 Creative Effectiveness Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

OS_CE20_007B

2020 Out of Home Bronze Pencil

Who Wot Why / London + Spotify UK / London

Spotify UK

Listen like you used to

Craft / Writing

OS_OH20_023B

2020 Direct Marketing Bronze Pencil

DAVID / Madrid + DAVID / Miami + Burger King / Miami

Burger King

Stevenage Challenge

Non-traditional & Guerrilla Marketing

OS_DI20_024B

2020 Direct Marketing Bronze Pencil

MullenLowe / US

Burger King

Twitter Bait

Non-traditional & Guerrilla Marketing

OS_DI20_025B

2020 Direct Marketing Bronze Pencil

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Non-traditional & Guerrilla Marketing

OS_DI20_026B

2020 Direct Marketing Bronze Pencil

AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo

Nike

Air Max Graffiti Stores

Non-traditional & Guerrilla Marketing

OS_DI20_027B

2020 Direct Marketing Bronze Pencil

FCB Inferno / London

The Big Issue

Pay It Forward

Non-traditional & Guerrilla Marketing

OS_DI20_028B

2020 Film Bronze Pencil

BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

OS_FI20_015B

2020 Social Media Bronze Pencil

Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

OS_SM20_029B

2020 Social Media Bronze Pencil

BBDO / Toronto + Flare BBDO / Toronto

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

OS_SM20_030B

2020 Interactive & Online Bronze Pencil

Apple / Cupertino

Apple

AirPods Pro

Craft / Art Direction

OS_IN20_027B

2020 Interactive & Online Bronze Pencil

72andSunny / New York + Smirnoff / Global

Smirnoff

Web of Infamy

Craft / Art Direction

OS_IN20_028B

2020 Branded Entertainment Bronze Pencil

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

OS_BE20_008B

2020 Mobile Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_018B

2020 Experiential & Immersive Bronze Pencil

Cheil Worldwide / Seoul + Tangible Interaction / Vancouver

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

OS_EX20_010B

2020 Integrated Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Transformation

OS_IG20_009B

2020 Social Media Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

OS_SM20_016B

2020 Print Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Production

OS_PT20_033B

2020 Film Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

The Toxic Office

Under 100K Budget

OS_FI20_038B

2020 Interactive & Online Bronze Pencil

Lottery / New York + McCann / New York + JSM Music / New York

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

OS_IN20_029B

2020 Design Bronze Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Promotional / Posters - Series

OS_DE20_012B

2020 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

OS_FI20_035B

2020 Design Bronze Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Promotional / Booklets & Brochures

OS_DE20_015B

2020 Print Bronze Pencil

Cheil / Hong Kong

Chupa Chups (Snack To Home Limited)

A Sweet Escape

Newspaper / Campaign

OS_PT20_003B

2020 Print Bronze Pencil

adam&eveDDB / London + King Henry / London

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

OS_PT20_004B

2020 Print Bronze Pencil

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Newspaper / Campaign

OS_PT20_005B

2020 Creative Effectiveness Bronze Pencil

DDB Mudra Group / Mumbai

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

OS_CE20_011B

2020 Creative Effectiveness Bronze Pencil

GSD&M / Austin

Popeyes Louisiana Kitchen

Chicken Wars

Single Country or Region / Consumer / Brand

OS_CE20_012B

2020 Health, Wellness & Pharma Bronze Pencil

SERVICEPLAN GERMANY / Munich

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

OS_HW20_021B

2020 Out of Home Bronze Pencil

Scholz & Friends / Berlin + Rest of the World / Austin

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

OS_OH20_009B

2020 Out of Home Bronze Pencil

DDB Group New Zealand / Auckland + Goodoil Films / Auckland

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

OS_OH20_010B

2020 Moving Image Craft Bronze Pencil

antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Cinematography / Single

OS_MI20_023B

2020 Public Relations Bronze Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Media Relations

OS_PR20_004B

2020 Design Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging / Specialty

OS_DE20_021B

2020 Public Relations Bronze Pencil

McCann / Tel Aviv + McCann Worldgroup

IKEA

ThisAbles

Brand Voice

OS_PR20_013B

2020 Public Relations Bronze Pencil

BBDO / New York + Biscuit Filmworks / New York

THINX

MENstruation

Brand Voice

OS_PR20_014B

2020 Public Relations Bronze Pencil

Edelman / New York + Unilever / Englewood Cliffs, NJ

Unilever/Dove Men+Care

The Pledge for Paternity Leave

Brand Voice

OS_PR20_015B

2020 Public Relations Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars

The E.V.A. Initiative

Brand Voice

OS_PR20_016B

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Craft / Illustration

OS_PT20_024B

2020 Print Bronze Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Illustration

OS_PT20_025B

2020 Radio & Audio Bronze Pencil

MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá

AB InBev

Abuse Disclaimers

Custom Content

OS_RA20_009B

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