The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich
Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
League of Legislators
Agency: TBWA\ Juniper Park / Toronto
Client: Brady United Category: Gaming / Branded Games
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Gaming / Branded Games
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Innovation in Mobile
Live Caption
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Mobile
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Innovation in Mobile
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Integrated Digital & Physical Product
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Integrated Digital & Physical Product
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Utility
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Utility
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Utility
Rowan's Law The Risk
Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: UX / UI / Utility
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client: Audi Australia Category: Full Length Video / Single
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G Category: Full Length Video / Single
Play Rock'n'Roll
Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client: Kiss FM Category: Craft / Illustration
Wiener Nationals
Agency: INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client: Wienerschnitzel Category: Craft / Illustration
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI Category: Innovation in Radio & Audio
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
The Cheering Cup/Copa del Impulso
Agency: Mullenlowe Delta Ecuador / Quito
Client: Banco Pichincha Category: Innovation in Radio & Audio
Meet Q, The Genderless Voice
Agency: VIRTUE / Copenhagen
Client: Copenhagen Pride Category: Innovation in Radio & Audio
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Radio & Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Innovation in Radio & Audio
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client: Saturn Category: Innovation in Radio & Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Radio & Audio
A Season of Stories
Agency: Ogilvy / London
Client: Formula 1 Category: Digital & Online / Email & Newsletters
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
Award:
2020 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
Mind The Gap
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_053M
Award:
2020 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI20_054M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\ Juniper Park / Toronto
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_066M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_073M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Innovation in Mobile
Annual ID:
OS_MO20_050M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Live Caption
Category:
Innovation in Mobile
Annual ID:
OS_MO20_051M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Annual ID:
OS_MO20_052M
Award:
2020 Mobile Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Innovation in Mobile
Annual ID:
OS_MO20_053M
Award:
2020 Mobile Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Annual ID:
OS_MO20_054M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_DE20_198M
Award:
2020 Design Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_DE20_199M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Annual ID:
OS_DE20_200M
Award:
2020 IP & Products Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Toy Rescue
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_023M
Award:
2020 IP & Products Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_024M
Award:
2020 IP & Products Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_025M
Award:
2020 Mobile Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Annual ID:
OS_MO20_035M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Annual ID:
OS_MO20_036M
Award:
2020 Mobile Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Annual ID:
OS_MO20_037M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Recorder
Category:
Utility
Annual ID:
OS_MO20_038M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Campaign
Annual ID:
OS_HW20_088M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Annual ID:
OS_HW20_089M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Annual ID:
OS_HW20_090M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Digital Craft Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
UX / UI / Utility
Annual ID:
OS_DC20_020M
Award:
2020 Digital Craft Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Annual ID:
OS_DC20_021M
Award:
2020 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
UX / UI / Utility
Annual ID:
OS_DC20_022M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_OH20_077M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_081M
Award:
2020 Branded Entertainment Merit Award
Agency:
303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client:
Audi Australia
Title:
Machine
Category:
Full Length Video / Single
Annual ID:
OS_BE20_052M
Award:
2020 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client:
P&G
Title:
Out of the Shadows
Category:
Full Length Video / Single
Annual ID:
OS_BE20_053M
Award:
2020 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo
Client:
Kiss FM
Title:
Play Rock'n'Roll
Category:
Craft / Illustration
Annual ID:
OS_OH20_078M
Award:
2020 Out of Home Merit Award
Agency:
RPA / Santa Monica
Client:
Unicef Globle
Title:
#Vaccines Work
Category:
Craft / Illustration
Annual ID:
OS_OH20_079M
Award:
2020 Out of Home Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client:
Wienerschnitzel
Title:
Wiener Nationals
Category:
Craft / Illustration
Annual ID:
OS_OH20_080M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_063M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_064M
Award:
2020 Radio & Audio Merit Award
Agency:
Mullenlowe Delta Ecuador / Quito
Client:
Banco Pichincha
Title:
The Cheering Cup/Copa del Impulso
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_065M
Award:
2020 Radio & Audio Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Copenhagen Pride
Title:
Meet Q, The Genderless Voice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_066M
Award:
2020 Radio & Audio Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_067M
Award:
2020 Radio & Audio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_068M
Award:
2020 Radio & Audio Merit Award
Agency:
Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt
Client:
Saturn
Title:
Sound of Saturn
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_069M
Award:
2020 Radio & Audio Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_070M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_071M
Award:
2020 Radio & Audio Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_072M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / London
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Annual ID:
OS_DI20_085M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Annual ID:
OS_FI20_119M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Annual ID:
OS_FI20_120M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_207M
Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M
