The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MUSICAL FONT Agency: TBWA\ / Istanbul Client: fizy Category: Typography / Dynamic / In Motion
Space to Create Agency: Ogilvy / Hong Kong Client: Foundry 852 Category: Typography / Dynamic / In Motion
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Forge Ahead Agency: SenseTeam / Shenzhen Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
Dragon Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Bra Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City Client: History Channel / A+E Networks Category: Newspaper / Single
Rape Page Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Newspaper / Single
For the Record Agency: Publicis North America / New York + Harbor Picture Company / New York Client: Citibank Category: Custom Content
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Custom Content
Bucket Bangers Agency: SID LEE / PARIS Client: KFC Category: Custom Content
OCEAN VINYL Agency: Havas / London + One Green Bean / London Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Custom Content
Writing goes a long way. Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal Client: Amnesty International Category: Newspaper / Campaign
For every imagination Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Campaign
Hashtags Don't Heal Agency: DDB Mudra Group / Mumbai Client: Khalsa Aid Category: Newspaper / Campaign
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign
Meaningful Steps Newspaper Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Newspaper / Campaign
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Newspaper / Campaign
This Watch Tells Time Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA Client: Apple Category: Film / Health & Wellness
Taking care of business Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Film / Health & Wellness
Rowan's Law The Risk Agency: Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto Client: Government of Ontario Category: Film / Health & Wellness
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Rescue a Pet, Rescue a Family Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Film / Health & Wellness
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
SickKids VS - This Is Why Agency: Cossette / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Film / Health & Wellness
Diversish Agency: AMV BBDO / London Client: The Valuable 500 Category: Film / Health & Wellness
MENstruation Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Creative Types Personality Test Agency: Adobe / San Francisco + Anyways Creative / London Client: Adobe Category: Digital Design
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Design
Google Store Agency: BASIC® / Bay Area + Google / Mountain View Client: Google Category: Digital Design
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Digital Design
#Romanovs100 AR Photo Album Agency: RT / Moscow Client: RT Category: Digital Design
Spotify for Pets Agency: Spotify In-House / New York Client: Spotify Category: Digital Design
A 9 984 670 km2 brand Agency: Cossette / Montreal Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus Agency: ANTI / Group Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System Agency: Turner Duckworth: / London, San Francisco, New York Client: McDonald's Category: Branding / Rebranding
Do Your Peace Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding
Smith + Nephew Agency: Superunion / London Client: Smith + Nephew Category: Branding / Rebranding
Twitch Brand Identity System Agency: COLLINS / New York + Twitch / San Francisco Client: Twitch Category: Branding / Rebranding
Never Standing Still Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Photography
EraL Hair & Scalp Treatments Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography
TrueVW Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign

2020 Design Merit Award

TBWA\ / Istanbul

fizy

MUSICAL FONT

Typography / Dynamic / In Motion

OS_DE20_107M

2020 Design Merit Award

Ogilvy / Hong Kong

Foundry 852

Space to Create

Typography / Dynamic / In Motion

OS_DE20_108M

2020 Design Merit Award

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Typography / Dynamic / In Motion

OS_DE20_109M

2020 Design Merit Award

SenseTeam / Shenzhen

SHENZHEN FASHION WEEK

Forge Ahead

Typography / Dynamic / In Motion

OS_DE20_110M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Dragon

Newspaper / Single

OS_PT20_036M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Spaceship

Newspaper / Single

OS_PT20_037M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Empire States

Newspaper / Single

OS_PT20_038M

2020 Print Merit Award

VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City

History Channel / A+E Networks

Bra

Newspaper / Single

OS_PT20_039M

2020 Print Merit Award

Ogilvy South Africa / Cape Town

Rape Crisis

Rape Page

Newspaper / Single

OS_PT20_040M

2020 Radio & Audio Merit Award

Publicis North America / New York + Harbor Picture Company / New York

Citibank

For the Record

Custom Content

OS_RA20_042M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Custom Content

OS_RA20_043M

2020 Radio & Audio Merit Award

Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

DB Breweries

I'm Drinking It For You

Custom Content

OS_RA20_044M

2020 Radio & Audio Merit Award

SID LEE / PARIS

KFC

Bucket Bangers

Custom Content

OS_RA20_045M

2020 Radio & Audio Merit Award

Havas / London + One Green Bean / London

SHARPS BREWERY

OCEAN VINYL

Custom Content

OS_RA20_046M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Custom Content

OS_RA20_047M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Custom Content

OS_RA20_048M

2020 Print Merit Award

Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal

Amnesty International

Writing goes a long way.

Newspaper / Campaign

OS_PT20_041M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

For every imagination

Newspaper / Campaign

OS_PT20_042M

2020 Print Merit Award

DDB Mudra Group / Mumbai

Khalsa Aid

Hashtags Don't Heal

Newspaper / Campaign

OS_PT20_043M

2020 Print Merit Award

Leo Burnett / London

McDonald's

Iconic Stacks

Newspaper / Campaign

OS_PT20_044M

2020 Print Merit Award

Ogilvy / Chicago

SC Johnson - Kiwi

Meaningful Steps Newspaper Campaign

Newspaper / Campaign

OS_PT20_045M

2020 Print Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Newspaper / Campaign

OS_PT20_046M

2020 Health, Wellness & Pharma Merit Award

Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA

Apple

This Watch Tells Time

Film / Health & Wellness

OS_HW20_048M

2020 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm

Arbetsförmedlingen - The Swedish Public Employment Service

Taking care of business

Film / Health & Wellness

OS_HW20_049M

2020 Health, Wellness & Pharma Merit Award

TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris

Burns & Smiles

Matheo

Film / Health & Wellness

OS_HW20_050M

2020 Health, Wellness & Pharma Merit Award

DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London

Freedom4Girls

Absent

Film / Health & Wellness

OS_HW20_051M

2020 Health, Wellness & Pharma Merit Award

Rethink + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto

Government of Ontario

Rowan's Law The Risk

Film / Health & Wellness

OS_HW20_052M

2020 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

OS_HW20_053M

2020 Health, Wellness & Pharma Merit Award

McCann / New York + March For Our Lives / Parkland

March For Our Lives

Generation Lockdown

Film / Health & Wellness

OS_HW20_054M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Sanctuary / Los Angeles

Monica Lewinsky

The Epidemic

Film / Health & Wellness

OS_HW20_055M

2020 Health, Wellness & Pharma Merit Award

DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland

Pet Refuge

Rescue a Pet, Rescue a Family

Film / Health & Wellness

OS_HW20_056M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Smuggler / New York

Sandy Hook Promise

Back to School Essentials

Film / Health & Wellness

OS_HW20_057M

2020 Health, Wellness & Pharma Merit Award

Cossette / Toronto + Scouts Honour / Toronto

SickKids Foundation

SickKids VS - This Is Why

Film / Health & Wellness

OS_HW20_058M

2020 Health, Wellness & Pharma Merit Award

AMV BBDO / London

The Valuable 500

Diversish

Film / Health & Wellness

OS_HW20_059M

2020 Health, Wellness & Pharma Merit Award

BBDO / New York + Biscuit / New York

THINX

MENstruation

Film / Health & Wellness

OS_HW20_060M

2020 Design Merit Award

Adobe / San Francisco + Anyways Creative / London

Adobe

Creative Types Personality Test

Digital Design

OS_DE20_143M

2020 Design Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Toy Rescue

Digital Design

OS_DE20_144M

2020 Design Merit Award

BASIC® / Bay Area + Google / Mountain View

Google

Google Store

Digital Design

OS_DE20_145M

2020 Design Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt

McDonald's France

Eggs McMuffin

Digital Design

OS_DE20_146M

2020 Design Merit Award

RT / Moscow

RT

#Romanovs100 AR Photo Album

Digital Design

OS_DE20_147M

2020 Design Merit Award

Spotify In-House / New York

Spotify

Spotify for Pets

Digital Design

OS_DE20_148M

2020 Design Merit Award

Cossette / Montreal

Destination Canada

A 9 984 670 km2 brand

Branding / Rebranding

OS_DE20_087M

2020 Design Merit Award

ANTI / Group

Kunstnernes Hus

Identity for art institution, Kunstnernes Hus

Branding / Rebranding

OS_DE20_088M

2020 Design Merit Award

Turner Duckworth: / London, San Francisco, New York

McDonald's

McDonald's - Visual Identity System

Branding / Rebranding

OS_DE20_089M

2020 Design Merit Award

Interbrand / New York

Peace One Day

Do Your Peace

Branding / Rebranding

OS_DE20_090M

2020 Design Merit Award

Superunion / London

Smith + Nephew

Smith + Nephew

Branding / Rebranding

OS_DE20_091M

2020 Design Merit Award

COLLINS / New York + Twitch / San Francisco

Twitch

Twitch Brand Identity System

Branding / Rebranding

OS_DE20_092M

2020 Design Merit Award

Design Army / Washington

Hong Kong Ballet

Never Standing Still

Craft / Photography

OS_DE20_201M

2020 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya

NICCA CHEMICAL CO.,LTD.

EraL Hair & Scalp Treatments

Craft / Photography

OS_DE20_202M

2020 Film Merit Award

AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo

Volkswagen

TrueVW

Online Films & Video / Pre-Roll - Campaign

OS_FI20_112M

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